Badger Maps

How We Launched A Niche Podcast To Grow Our SaaS App

Steven Benson
Founder, Badger Maps
$417K
revenue/mo
3
Founders
42
Employees
Badger Maps
from San Francisco, California, USA
started January 2012
$416,666
revenue/mo
3
Founders
42
Employees
market size
$230B
avg revenue (monthly)
$282K
starting costs
$19.4K
gross margin
83%
time to build
300 days
growth channels
Organic social media
business model
subscription
best tools
Salesforce, Slack, Google Workspace
time investment
Full time
pros & cons
34 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Steven recommends to grow your business!
Want more updates on Badger Maps? Check out these stories:

Hello again! Remind us who you are and what business you started.

Badger Maps is an app for field salespeople that provides tools like a route planner that empowers field sales teams to crush their quota. We’re focused on helping outside salespeople save time with scheduling and route planning to get back hours of selling time each day.

Badger is the complete field sales app: combining Google Maps integrates with your CRM, route optimization, schedule planning, and lead generation. You can check out a quick video on what we do here.

I started the company 8 years ago, and today, we’re making $4.3 million a year and have 70 employees.

Tell us about what you’ve been up to! Has the business been growing?

The business has been growing steadily since we last talked. We have grown to about 70 employees now and have offices in Europe, Asia, Salt Lake City and our headquarters in San Francisco.

If you are just building a small business to flip like a tuck-in acquisition, you can obviously do it...

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