This is a follow up story for Suzann K Fine Art. If you're interested in reading how they got started, published almost 2 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Suzann Kaltbaum, I am a fine art photographer.
“I snap and go”. An artist’s vision can change drastically from that first click to the final product. Trusting your intuition is a key component to success. Travel photography started as a hobby and has turned into a lucrative (and fun!) business. I always loved capturing a special moment and I began to develop my craft and hone my skills over the years. Pretty soon after experimenting with different digital methods, I found this blended technique that resonated with me and my clients.
The beauty of being a digital artist is that I can work anywhere at any time. Combining innate creativity with this digital technology has helped me create art that I’m proud of. Printing on mixed metals helps highlight the picture to elevate the design and customers' points of view. Starting locally, joining clubs like the Orlando Camera Club, also gave me a platform to meet others creating in this space and opportunities to network and grow my business.
Tell us about what you’ve been up to! Has the business been growing?
My business has more than doubled. It is now in galleries, showrooms, and sold by interior designers. Before the pandemic and the lockdown. I was doing a lot of art shows and had my art in a lot of venues and was doing a lot of public trunk shows. The pandemics force me to get creative and figure out how to get my art out in front of people. I sat on my couch from 9 to 5 every day and reached out to the interior designers on LinkedIn to network. Upped my presence on LinkedIn. Designers were in lockdown as well and were looking for new products to wow their clientele (prior to the pandemic designers were much too busy). Since the pandemic they had plenty of spare time and they were online looking for new unique pieces to show their clients. The timing aligned with strategy to help me network organically.
Things happen out of our control and we always have to be willing to adapt and reinvent ourselves.
Being an artist, I create the art no one can help with but I do have interior designers and galleries working with me now to customize requests. Another advantage of the pandemic was knowing people were home. I started boosting posts and paid ads on social media, to get my art in front of the right people. For past clients, I offer a discount on new purchases. I give interior designers special designer pricing as well to stay competitive.
What have been your biggest lessons learned in the last year?
Things happen out of our control and we always have to be willing to adapt and reinvent ourselves. I went from showing my work at art shows, trunk shows, venues, etc. with the lockdown to pivot to outreach on social media.
What’s in the plans for the upcoming year, and the next 5 years?
Continue to propel growth both with my skills and sales. Working with a digital medium means constantly looking to evolve with the technology not fall behind it or risk staying stagnant. Having the exposure level I have is also paramount to
Are you looking to hire for certain positions right now?
Being an artist, I create the art no one can help with but I do have interior designers and galleries working with me now to customize requests.
Where can we go to learn more?
If you have any questions or comments, drop a comment below!
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