Posture

How I Solved My Own Problem And Turned It Into A Side Business

May 9th, 2019
Aidan Breen
Founder, Posture
$1K
revenue/mo
1
Founders
1
Employees
Posture
from Galway City, Ireland
started January 2018
$1,000
revenue/mo
1
Founders
1
Employees
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Note: This business is no longer running. It was started in 2018 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

I am Aidan Breen. I’m an entrepreneur, musician and generally creative person from the west of Ireland. I run a company called APB Software and Hardware Ltd which I started while doing my PhD.

I started the company 5 years ago to learn about how a real company works from the trenches. I started with zero experience, and only a couple of side-projects while I was completing my studies.

Now, it has grown to be my full-time job. Posture is the flagship ‘hardware’ product, which supports my other role as a software consultant.

Posture is a portable laptop stand for home, office and hotdesk. It’s super lightweight, and folds away to fit in any backpack or briefcase. Posture helps prevent neck and back pain by raising your laptop screen, allowing you to sit upright as you work, straightening your neck and relieving pressure on neck and back muscles.

Most importantly, at €39.99 (with free worldwide shipping), Posture is a fraction of the cost of competing portable laptop stands.

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