Silent Pursuit

How I Created A $2K/Month Hunting Moccasins Brand

July 15th, 2021
Cody Nielsen
Founder, Silent Pursuit
$2K
revenue/mo
1
Founders
0
Employees
Silent Pursuit
from Provo, UT, USA
started April 2021
$2,000
revenue/mo
1
Founders
0
Employees
market size
$172B
starting costs
$18.9K
gross margin
43%
time to build
270 days
growth channels
Organic social media
business model
content-library
best tools
Instagram, Google ads, Lightroom
time investment
Full time
pros & cons
24 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
social media
advertising
other
Discover what books Cody recommends to grow your business!
Want more updates on Silent Pursuit? Check out these stories:

Hello! Who are you and what business did you start?

Hi, my name is Cody! I am a 24-years-old entrepreneur who recently graduated from college (hooray). I started a business in the hunting industry called Silent Pursuit. My flagship product is a pair of hunting moccasins designed to help mitigate noise and maintain comfort for hunters as they quietly sneak up on the animal they are pursuing. But I will get more into that later.

My dream is to have Silent Pursuit take off and become a common household name in the hunting industry.

how-i-created-a-2k-month-hunting-moccasins-brand

What's your backstory and how did you come up with the idea?

I was born and raised in a small town in northern Nevada. Naturally, as a result of being raised in a small rural town, I spent the majority of my time exploring the nearby mountains and streams. I quickly gained a strong love and...

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