GMass Update: How We Doubled Our Revenue By No Longer Spending Thousands on Facebook Ads

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Ajay Goel

Founder, GMass, Inc.

$450K

revenue/mo

Founders

Employees

GMass, Inc.

gmass.co

from Dayton, Ohio, USA

started September 2015

$450,000

revenue/mo

Founders

Employees

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Topgrading (How To Hire, Coach and Keep A Players) Brad Smart

Want more updates on GMass, Inc.? Check out these stories:

1. GMass Update: How We Reached 1 Million Users (2021) ➜

2. How I Launched A $200K/Month Gmail Mail Merge Tool (2020) ➜

This is a follow up story for GMass, Inc.. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Ajay, and my business is GMass. GMass is an email platform for sending email campaigns through your Gmail account. It works as a Chrome extension for Gmail. That means you install the extension, and then you do everything from inside your Gmail account.

Our customers run the gamut from solopreneurs promoting their business to salespeople doing cold outreach to prospects to non-commercial uses like teachers emailing test scores to their students.

GMass has grown month over month since our first day back in 2015, and we’re completely bootstrapped.

Since our last Starter Story profile in March of 2020, we’ve added 700,000 users, quadrupled our revenue, and doubled our pricing. We’ve also added hundreds of features and launched several new email services, like our email validation service and our email warmup tool.

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