How I Started A $150K/Month Digital Learning Platform For Nepali Students
Who are you and what business did you start?
Hello! I’m Deep Bikram Thapa Chhetri, the founder of Enotes Nepal—Nepal’s leading digital learning platform trusted by over 100,000 students every month. I didn’t start this journey with a grand vision or a business plan. In fact, Enotes Nepal was born out of trial and error—something I created in the late hours after school, not as a startup, but simply as a side project to help students like me understand the curriculum better. I had no idea it would grow into something that would touch so many lives.
Looking back, the growth of Enotes Nepal wasn’t the result of a perfect plan—it was the outcome of continuous effort and learning from failure. I kept iterating, improving the content, and listening to what students actually needed. Over time, what began as a small collection of notes turned into a platform that now supports students all across the country. This journey has taught me that you don’t need to have all the answers from the start. If you care about the problem, take action, and keep going despite the setbacks, the impact will follow.
The name of my business is Enotes Nepal, and our primary customers are students across Nepal—especially those studying under the National Education Board (NEB) from Classes 8 to 12. Most of them rely on our platform for clear, concise, and curriculum-aligned study materials to prepare for their exams.
What makes Enotes Nepal unique is that it was built by a student who truly understood the gaps in our education system. We’re not just another content site—we focus on simplicity, accuracy, and making learning accessible to all, regardless of background or location. Everything is designed with empathy and clarity in mind, so students feel supported rather than overwhelmed.
Today, we plan to operate Enotes Nepal as a nonprofit initiative, generating only enough revenue to sustainably manage the platform and expand its reach to even more students in need.
How do you come up with the idea for Enotes Nepal?
The idea for Enotes Nepal came from my own experience as a student. I often found it difficult to find clear and reliable study materials online that matched the NEB curriculum. Most resources were either incomplete, overly complicated, or simply not accessible. So, I began creating and uploading simple, well-structured notes—at first, just for myself and a few classmates. I didn’t set out to start a business; I just wanted to make learning easier for students like me.
There wasn’t a single “aha” moment, but rather a gradual realization. As more and more students began using the notes, sharing them, and even requesting new content, I knew I was solving a real problem. Unlike other ideas I had before—many of which never made it past the planning stage—this one actually worked because it came from a place of personal need and genuine impact. As a student myself, I had a deep understanding of the gaps and struggles in the system. I validated the idea simply by observing the response: the traffic grew organically, feedback was constant, and students kept coming back. That was all the proof I needed to keep building.
How did you launch Enotes Nepal and get initial traction?
I didn’t launch Enotes Nepal with a formal announcement or campaign. In fact, there was no official “launch” at all. I simply started by uploading English guides online, sharing the links with friends and classmates. Slowly, word started to spread—first within my school, then beyond. Students began messaging me with gratitude, feedback, and even suggestions for what content to add next. It was a quiet, organic launch, but it resonated because it was built around a real need.
At first, I relied mostly on free tools and platforms—Instagram, Facebook, and word of mouth. I created an Instagram page to share snippets of the notes and updates, and soon enough, students from different districts started following and engaging. The response was overwhelmingly positive. I received messages from students saying things like, “I finally understand this chapter now,” or “Please upload more subjects, this is really helping.” That was incredibly motivating.
The first time I earned money through Enotes Nepal came a few months in, when a local education company approached me for a small partnership. It wasn’t much, but it felt huge—it proved that what I was doing had value, not just for students, but in the broader education space. I didn’t set out to make money, but when the opportunity came, I saw it as a way to sustain and grow the platform.
Looking back, the biggest lesson I learned was that real value spreads on its own. If you build something genuinely useful, people will find it, share it, and support it. If I were to do it again, I’d still start small—but I might document the journey more, share the behind-the-scenes work, and invite students into the process even earlier.
What was the growth strategy for Enotes Nepal and how did you scale?
I’ve grown Enotes Nepal by focusing on two core things: delivering real value to students and making that value easy to find. From the start, I prioritized SEO, optimizing every guide and note for the exact keywords students were searching on Google. I knew most students weren’t on platforms like Reddit or LinkedIn—they were simply typing queries like “Class 11 English summary” or “NEB Class 12 notes.” So I tailored our content to match those searches.
Alongside SEO, Instagram played a major role. I used it to share highlights of notes, student testimonials, motivational content, and direct updates. It worked because students were already spending time there, and we spoke their language—simple, relatable, and student-first. Over time, our Instagram page (@enotesnepal_official) became not just a promotional channel, but a trusted touchpoint for our audience.
One of the most effective strategies was creating free, high-quality content consistently before asking for anything in return. For example, we published a full Class 12 English guide for free online. That alone drove thousands of students to our site through shares and word-of-mouth. When students saw that the material was clear and helpful, they naturally started exploring other sections of the platform and recommending it to others.
This strategy worked because it built trust first. We never forced growth—we earned it by being useful. My advice to aspiring entrepreneurs is this: focus obsessively on your users’ problems, and solve them better than anyone else. Then use the platforms they already spend time on. Growth doesn’t always come from ads or viral tricks—it often comes from doing the boring but important things really well, over and over again.
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What were the biggest lessons learned from building Enotes Nepal?
Starting Enotes Nepal taught me that consistency is everything. I quickly realized that waiting for perfection only slows you down—it's far better to take imperfect action, learn from feedback, and improve over time. In the beginning, I tried to do everything myself—content creation, customer service, social media—and it led to burnout. I learned that building a strong team and delegating tasks early on would have helped me scale much faster.
The best decision I made was to focus on the user experience. I listened to students’ needs, incorporated their feedback, and kept improving the platform based on their input. I also recognized the timing was right, as the rise of online learning, especially during the pandemic, created a huge opportunity for Enotes Nepal to grow.
One thing I’ve learned is the importance of validation. It’s easy to get excited about an idea, but you must validate it with real users before fully committing. That’s why my advice to aspiring entrepreneurs is: start small, validate your idea early, and focus on building something that solves a real problem. Mistakes and setbacks are inevitable, but they’re part of the process and can teach you valuable lessons. The key is to keep going and trust that the journey, with all its challenges, will shape your success.
Link to the site: www.enotesnepal.com Insta handle @myenotesnepal
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Discover Similar Business Ideas Like Enotes Nepal
More about Enotes Nepal:
Who is the owner of Enotes Nepal?
Deep Bikram Thapa Chhetri is the founder of Enotes Nepal.
When did Deep Bikram Thapa Chhetri start Enotes Nepal?
2021
How much money has Deep Bikram Thapa Chhetri made from Enotes Nepal?
Deep Bikram Thapa Chhetri started the business in 2021, and currently makes an average of $1.8M/year.
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