We Increased Our Revenue By 2.5x By Experimenting With Pricing And Promotions

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Junaid Ansari

Founder, Draftss

$40K

revenue/mo

Founders

Employees

Draftss

draftss.com

from Mumbai

started April 2018

$40,000

revenue/mo

Founders

Employees

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The Millionaire Next Door: The Surprising Secrets of Amer... Thomas J. Stanley

Want more updates on Draftss? Check out these stories:

1. How We Make $7.5K/Month With A Productized Service (2020) ➜

This is a follow up story for Draftss. If you're interested in reading how they got started, published over 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hello Readers, Junaid Ansari here along with Amin Memon running Draftss.com successfully for the past 3 years.

Draftss is a subscription-based service for Design & Code. With design, we provide Logo & Branding, Web & App UX/UI, Illustrations & all other graphic design. WIthin code, we provide WordPress, Webflow, HTML/CSS, & no-code Page builders.

We cater to many categories of customers from brands, startups, small businesses, freelancers, agencies, & enterprises. The ideal customers from the above are Startups & Agencies who bring about the maximum amount of revenue to the company & their LTV is higher.

Since the last interview, we scaled up to a team size of 28 members at present. We increased our revenue by 2.5x to $160,000+ ARR with the highest revenue in the month of August 2021 of $17.8k MRR.