Business Idea

Start A Graphic Design Business

About

Starting a graphic design business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell graphic design business, or selling graphic design business online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a graphic design business ➜

Key stats

market size
$12.7B
revenue (monthly)
$22.1K
starting costs
$26.6K
gross margin
50%
time to build
10 months
growth
Word of mouth
business model
Advertising
time investment
Side project

About

Starting a graphic design business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell graphic design business, or selling graphic design business online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a graphic design business ➜

Key stats

market size
$12.7B
revenue (monthly)
$22.1K
starting costs
$26.6K
gross margin
50%

 

time to build
10 months
growth
Word of mouth
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Training & Education Expenses $0 $1,000
Other Expenses $0 $1,500
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $50
Total Startup Costs $7,466 $45,611

Successful Businesses

Business URL Rank
Canva canva.com #89
Design Pickle designpickle.com #19,754
Penji penji.co #38,731
AIGA Indianapolis indianapolis.aiga.org #54,840
AIGA Nashville nashville.aiga.org #57,375
Pro Designs prodesigns.com #64,044
DesignCrowd designcrowd.co.in #67,999
DesignCrowd designcrowd.com.au #105,048
European University Cyprus euc.ac.cy #122,595
Printing Franchise minutemanpress.com #128,985
Logo Design NYC logodesignnyc.com #133,551

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a graphic design business costs significantly less money than most businesses, ranging anywhere from 7,466 to 45,611.
Rewarding work Starting a graphic design business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A graphic design business gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your graphic design business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A graphic design business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.