Divly

How We Built A $100K/Year Crypto Tax SaaS (In Just 1 Year)

November 23rd, 2022
Carl Gärdsell
Founder, Divly
$10K
revenue/mo
2
Founders
3
Employees
Divly
from Stockholm, Sweden
started June 2021
$10,000
revenue/mo
2
Founders
3
Employees
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Hello! Who are you and what business did you start?

Hi there! My name is Carl and I am one of two co-founders of the startup Divly. We help our customers calculate and pay taxes on their cryptocurrency gains. We’ve built a system that can import transactions from 100+ wallets and exchanges, automate tax calculations for thousands of transactions, and provide on-demand tax reports localized for their tax jurisdiction.

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Our business is seasonal and revenues vary greatly depending on the month for each country we support. Since our first tax season in 2022, we have sold for a total of 50k USD (8k per month). Most of the revenue came from our home country, Sweden.

Now that we are happy with the performance of the product we have begun expanding into many more jurisdictions for the 2023 tax season. With a strategy around hyper-localization, we are hoping to expand in a market that is getting quite competitive.

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