Chisos Boot Company

How I Built A Multi-Million Dollar Cowboy Boots Brand

Will Roman
1
Founders
3
Employees
Chisos Boot Company
from Austin, TX, USA
started November 2019
1
Founders
3
Employees
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Howdy! I’m Will Roman, founder of Chisos Boot Company. We make damn comfortable cowboy boots and advocate for Texas land conservation.

I launched Chisos to the public in November of 2019. I did ~$20,000 in sales the first month and achieved ~$60,000/month within six months. Now we’re a multimillion-dollar small business—all with only four employees as of writing.

I spent a total of $9000 on advertising in the first two years of business. We are a local brand operating online. The following won’t apply to everyone, but these are the items I focused on to launch the business.

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