CartFox.io

How We Built A $1.5K/Month SMS Marketing SaaS With Just A Plain PHP Tech Stack

June 3rd, 2023
Simon Terbovšek
Founder, CartFox.io
$12K
revenue/mo
1
Founders
2
Employees
CartFox.io
from Mengeš, Slovenija
started March 2022
$12,000
revenue/mo
1
Founders
2
Employees
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Hello! Who are you, and what business did you start?

Hello Starter Story! I started an eCommerce business first, with a 5K EUR investment inherited by my grandma. I first tried to sell sunglasses on aftermarket online marketplaces and realized it could be a perfect business.

Fast forward to today, we have created several brands (Layoners sunglasses, SMania valuable items for everyday use, Mazzaci tanning jam, and Megasstic women’s clothing). Our primary customers are coming from Generation Y and Generation Z.

But that is not all. We realized that more and more investment is going into advertising; there is quite some competition in EU eCommerce markets, so in 2022, we decided to take an internal solution for maximizing sales and turn it into a SaaS solution for eCommerce store owners. This has been the birth of CartFox.io, the SMS Marketing and cart abandonment recovery solution for every eCommerce business, big or small.

Last several years, we made 150M+ EUR with our leading eCommerce brands, but with CartFox, we still have to break even; we are doing $1.5K a month of profit if we are not counting the salaries into the equation. With salaries included, we are at a slight loss, but...

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