My One-Man Agency Makes $13K/Month

Who are you and what business did you start?

I’m Philip Wallage, a Dutch UX designer running BTNG.studio. For 20 years, I’ve worked on conversion problems for ADIDAS, KLM, LEGO, Philips. Then I went solo because I was tired of agency structure—no handoffs, no layers between the client and the work. BTNG is simple: I find the exact conversion problems on e-commerce stores and fix them. My customers are Dutch companies doing €1M–€10M annually. They have traffic and marketing. They need a senior designer but can’t justify the €60K salary. What makes me different is direct access. You get 20 years of pattern recognition, not a junior designer behind three account managers. I’ve audited hundreds of checkouts. I know where the problem is before I open your site. Revenue dropped to €140K last year after cutting poor-fit clients. This year I’m targeting €200K. The real goal is four monthly subscribers at €6,800 each—€32,400 in predictable revenue every month.

How do you come up with the idea for BTNG.studio?

I...