Grabbing Retail Opportunities And Scaling Our Hard Seltzer Drink Brand [Update]
This is a follow up story for Bodega Bay Hard Seltzer. If you're interested in reading how they got started, published about 4 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Charlie Markland and I founded Tribeology Ltd. Bodega Bay hard seltzer in June 2019.
We launched into the UK after witnessing firsthand the explosive growth of this category in the US. We were the first ‘named’ Hard Seltzer and quickly established ourselves as the Premium and Social Mission-driven Seltzer in the UK.
After landing listings in Morrisons and Tesco + over 400 pubs and bars things were going well and revenue was about $50k a month. However, the category of Hard Seltzer in the UK just didn’t take off in the way that everyone in the industry expected.
Even after being voted Most Loved Hard Seltzer in the UK by 90k people we started to lose listings as retailers became underwhelmed by the rate of sale/sales throughout of the category.
Embrace the unknown possibilities...you will always be qualified to go back to what you do now in the unlikely event it doesn’t work out!
Read the first part of the story here.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
