Big Star Copywriting

Positioning Our Copywriting Agency To Attract High-Ticket Clients [Update]

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Derryck Strachan

Founder, Big Star Copywriting

$30K

revenue/mo

Founders

Employees

Big Star Copywriting

bigstarcopywriting.com

from Totnes

started October 2006

$30,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Derryck recommends to grow your business!

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join ... Timothy Ferriss

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Positioning: The Battle for Your Mind Al Ries

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Want more updates on Big Star Copywriting? Check out these stories:

1. I Left My Job As A Journalist In The City To Start A $360K/Month Copywriting Agency (2022) ➜

This is a follow up story for Big Star Copywriting. If you're interested in reading how they got started, published over 3 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

I’m Derryck. I’m the CEO of Big Star Copywriting - you can read my original starter story here.

As our name suggests, we’re a copywriting agency based in the UK but that doesn’t do justice to the service we provide. We bridge the gap between SEO and content, working with our clients almost as their in-house copywriting and search marketing team - and in many cases, our relationships go beyond that to cover all written comms, both for B2B and B2C businesses.

When we started back in 2006, our business was very much focused on large-scale SEO content writing projects - big volumes of product descriptions, articles, and landing pages. That’s changed significantly in recent years to smaller volumes of researched and targeted content, often involving interviews with multiple stakeholders and frequently daily input into the project management of content production within medium to large enterprises.

It’s been a move from quantity to quality that I’ve...

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