How We Built a $40K/Month QA Platform to Test Your Apps
Who are you and what business did you start?
Hello, I am Anna Kovalova, co-founder and CEO of Anbosoft LLC, an award-winning California-based software testing company and safe place to outsource your end-to-end QA pipeline. Together with my co-founder, Bohdan Savchuk, I help tech teams fix QA for good through QA as a service, staff augmentation, and dedicated testing teams tailored to their roadmap and skills gaps. Today we bring in around $40K per month from long-term QA partnerships across SaaS, fintech, healthtech, and e-commerce.
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How do you come up with the idea for Anbosoft?
I never sat down to design a startup. I was working as a QA engineer and, in my free time, freelancing on testing projects. Over time my freelance profile grew, reviews piled up, and clients kept asking for more work than I could personally handle. The demand validated the idea before I even called it a business.
To keep quality high I started hiring other testers. Later my cofounder, Bohdan Savchuk, joined as our technical expert, bringing deep QA and cybersecurity experience. Together we turned this organic freelancing snowball into Anbosoft.
How did you build the initial version of Anbosoft?
Anna Kovalova and her co-founder Bohdan Savchuk built the product by initially freelancing on testing projects and gradually hiring other testers to keep up with demand. They launched Anbosoft by setting up an Upwork profile and focusing on building a strong freelance account, which led to over 100 completed projects. The first version of the product was built organically through freelance platforms and client referrals, with a strong emphasis on delivering excellent work to drive growth. The experience of building the product was challenging, with the biggest lesson being the importance of consistent reputation building and nurturing the business even when stable.
How did you launch Anbosoft and get initial traction?
I did not have a big launch - my “launch” was opening an Upwork profile, setting a very low rate, and focusing on building a strong freelance account. From day one I earned small amounts, but my goal was reviews and ratings, so I worked very hard and gradually increased my rates as my profile and reputation grew. My first clients found me on freelance websites, and over time I personally completed more than 100 projects - far more than most QA professionals see in their whole career. That volume gave me huge practical experience and also social proof. Clients kept returning and recommending me, which was the clearest signal that the business was working. When demand exceeded my capacity, Bohdan and a couple of other people joined. I used everything I had learned to grow their freelance profiles much faster, since I already knew how to find clients and position QA services online. Later we launched our own website, but most customers still came from Upwork and referrals. Today, LinkedIn is our main “launch channel” every day - I share about QA and AI, Bohdan talks about cybersecurity and QA, and each of us has around 10k followers, roughly 10 percent of our target audience. We post about how to build effective QA processes and save money and time, and people reach out directly. The biggest lesson is that consistent reputation building beats a one time launch.
What was the growth strategy for Anbosoft and how did you scale?
have grown Anbosoft almost entirely without paid marketing. In the beginning, most growth came from freelance platforms and recommendations from happy clients and former colleagues. I focused on doing excellent work so clients would return and introduce me to others, and that simple strategy still drives a big part of our pipeline.
Today our only active social channel is LinkedIn. I do not use paid SEO, ads, or other platforms. Instead, Bohdan and I post practical content about QA, AI, and cybersecurity, aimed at the 10 percent of our followers who are real potential customers. That keeps our audience very targeted and our inbound leads warm.
A recent example is our free AI based QA audit. We review a company’s current QA setup, highlight specific risks and inefficiencies, and suggest concrete improvements. This delivers real value before any contract is signed, so prospects already trust our expertise by the time we talk about paid work.
I regularly work with mentors on topics like writing better LinkedIn posts and designing simple sales funnels. That has shortened our learning curve enormously. My recommendation to aspiring entrepreneurs: obsess over delivering value, lean on referrals, choose one channel and master it, and do not be afraid to invest in good mentors.
What were the biggest lessons learned from building Anbosoft?
I have made many mistakes, and I am comfortable with that. If you never make mistakes, you are probably not doing anything. My biggest error was pausing growth when I felt we had enough clients and could relax. I learned that even to stay stable you must keep nurturing the business. One of my best decisions was partnering with Bohdan Savchuk and keeping a core team that has stayed for years. I am grateful for them. Building good relationships has helped more than any single win.
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More about Anbosoft:
Who is the owner of Anbosoft?
Anna Kovalova is the founder of Anbosoft.
When did Anna Kovalova start Anbosoft?
2020
How much money has Anna Kovalova made from Anbosoft?
Anna Kovalova started the business in 2020, and currently makes an average of $480K/year.
