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Robin started Luna Wellness in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Luna Wellness?
I’m a Dallas native and came up to the east coast to attend college at Cornell. I got my start in real estate/finance straight out of college, and am currently at a hedge fund in New York City (expected to quit this month).
Being in this environment and industry resulted in anxiety in my daily life and began to affect my sleep quality to the point where I would wake up several times a night. I tried meditation, white noise machines, melatonin supplements, you name it.
> When I got back from the China trip, we immediately put in a small order of about 500 blankets. We decided that we would start Luna exclusively on Amazon as that seemed to be the fastest way to enter the market.
I was about to give up until I came across several studies on weighted blankets dating back to the 90s. There was an overwhelming amount of evidence pointing to the blanket’s effectiveness in reducing the participants levels of anxiety and improving their quality of sleep.
I decided to give it a shot and for the first time in a few years I was not only able to fall asleep faster but also able to stay asleep throughout the night. Using it on the couch also made me feel more relaxed.
I was hooked.
It turns out more than a third of American adults are not getting enough sleep, 45 percent report lying awake at night and 3 out of 4 Americans report experiencing at least one stress symptoms.
I never imagined myself doing a startup but the market statistics were so compelling, I had to take a shot (we’re a sleepless, stressed out nation). And so, I set on a mission to help people like me sleep better and feel better.
Without giving Luna my full and undivided attention, especially in these early stages, I couldn’t maximize and tighten up all aspects of the business. This resulted in poor inventory planning, which meant not getting enough blankets to those in need (I would get tons of emails asking when certain sizes would be back in stock).
So while working at a hedge fund has had its perks in terms of compensation, it lacks freedom and personal fulfillment, things I feel can be achieved by working for myself. And it’s a really heartwarming feeling when I get emails from customers saying how the weighted blanket has helped them overcome a serious issue.
Having this in the back of my head has made the jump a little easier.