Julian O'hayon


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Julian O'hayon is an entrepreneur. Julian started Blvck Paris in 2018.[1]

Julian O'hayon, founder of Blvck ParisJulian O'hayon, founder of Blvck Paris

Company

Blvck Paris

Instagram

@anckor (260K followers)

Career

Early Career

No early career info added yet...

Blvck Paris

Julian started Blvck Paris in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Blvck Paris?

I grew up in a very entrepreneurial environment and have always been very much into both tech and design. When I was 13, I taught myself to code and web-design. I loved it so much that I decided to start my own design agency, Anckor and was instantly making pocket money from it. By the age of 22, I was working with over 100 clients worldwide designing their websites whilst studying business engineering at university. At the time, I had also founded a few companies in various industries and even starred on national TV for 6 weeks to promote a social movie recommendation app I created, called MoodMovie.

In all my projects, I honed my focus on beautiful yet minimalistic and functional design, which can be regarded as my distinctive signature. Creating my own brand and products was always a dream of mine. Via my own Instagram account @anckor, I would share my monochrome and minimalistic lifestyle and I also began applying my personal stamp to household brands.

Through posting images on Instagram, I wanted to bring a memorable and aesthetically pleasing effect by ‘blvcking out’ everyday items. For example, I edited a photo of a pack of M&Ms in black (see below). The photos quickly went viral on social media and you can actually find a lot of my work by simply typing ‘black’ on Pinterest. I also got a lot of press recognition worldwide; you can find articles on Creapills in France, but also on GQ and Vogue in Taiwan about my work. This is when I knew it was the start of something bigger and that I wanted to explore the ‘Blvck’ concept further by creating an all-black lifestyle brand.

how-we-started-a-100k-month-all-black-lifestyle-brand

Fast forward to 2017, I teamed up with Thomas Johnston, a young digital marketing expert who I met and worked with via past projects on Instagram. A few months later, we launched the brand Blvck Paris via Instagram with the handle @black. We started by finding our customers and growing a community online of people who shared our vision and who love the color black as much as we do. Looking back, we had a very strong start; we reached 100k followers within a month and a half of posting. We then started by selling premium accessories followed by leather goods and then moved on to adding clothing.

how-we-started-a-100k-month-all-black-lifestyle-brand

Source [1]

References