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Julian started Blvck Paris in 2018. They detail the beginnings of their company in their Starter Story interview: (source)
Q: How did you get started on Blvck Paris?
I grew up in a very entrepreneurial environment and have always been very much into both tech and design. When I was 13, I taught myself to code and web-design. I loved it so much that I decided to start my own design agency, Anckor and was instantly making pocket money from it. By the age of 22, I was working with over 100 clients worldwide designing their websites whilst studying business engineering at university. At the time, I had also founded a few companies in various industries and even starred on national TV for 6 weeks to promote a social movie recommendation app I created, called MoodMovie.
In all my projects, I honed my focus on beautiful yet minimalistic and functional design, which can be regarded as my distinctive signature. Creating my own brand and products was always a dream of mine. Via my own Instagram account @anckor, I would share my monochrome and minimalistic lifestyle and I also began applying my personal stamp to household brands.
Through posting images on Instagram, I wanted to bring a memorable and aesthetically pleasing effect by ‘blvcking out’ everyday items. For example, I edited a photo of a pack of M&Ms in black (see below). The photos quickly went viral on social media and you can actually find a lot of my work by simply typing ‘black’ on Pinterest. I also got a lot of press recognition worldwide; you can find articles on Creapills in France, but also on GQ and Vogue in Taiwan about my work. This is when I knew it was the start of something bigger and that I wanted to explore the ‘Blvck’ concept further by creating an all-black lifestyle brand.
Fast forward to 2017, I teamed up with Thomas Johnston, a young digital marketing expert who I met and worked with via past projects on Instagram. A few months later, we launched the brand Blvck Paris via Instagram with the handle @black. We started by finding our customers and growing a community online of people who shared our vision and who love the color black as much as we do. Looking back, we had a very strong start; we reached 100k followers within a month and a half of posting. We then started by selling premium accessories followed by leather goods and then moved on to adding clothing.