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Evan started Plain Jane in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Plain Jane?
At MIT, Duane and I grew weed in our dorm room and were really interested in learning more about the plant. After college, I went to work for a tech startup in San Francisco as a software engineer.
Duane created Miramix, a supplements manufacturing and branding company. Over the few years we were out of college, we saw the tides turning for cannabis legalization and knew we wanted to be involved.
When 2018 rolled around, I quit my job and Duane flew out to California.
In college, we figured out a way to remove the smell and harshness from cannabis. We read about it on some online forums and thought it’d be interesting to try out. It ended up by far being our favorite. We could smoke it without smelling strongly like weed and it caused much less throat irritation. We thought this would be a pretty cool thing to work on and we didn’t really see any products that offered less smelly weed products that don’t make you cough.
Our friend, Lindsey suggested looking into CBD products. The more we learned about CBD, the more the excited we became. CBD provides many of the physical benefits associated with cannabis without the intoxication. Lindsey has since joined us as a founder and is constantly help us develop new CBD products.
Since I had struggled with smoking cigarettes since college, we created a non-addictive alternative and that’s our flagship product. A low smell, ultra smooth, CBD-rich hemp cigarette.