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Dani started Scribly.io in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Scribly.io?
Ok, this has the potential to be a long one, so maybe grab a cuppa or a coffee ☕.
I'm a first-time entrepreneur with a fairly eclectic background.
I studied French and Russian at uni (Oui, Я немного говорю по русски!) and began my career in policy design for the UK government. After 2 years of trying to fit in and failing terribly, I decided to jump ship and retrain as a UX designer.
> I was terrified, but also fired up. I had zero experience of anything to do with being self-employed, I had literally never sent a manual invoice the day that I quit my job. I don't even think I had a business bank account by that point.
Of all the scary career decisions I've made, this was by far the hardest. I was - on paper - on course for a prestigious career on an elite graduate programme. But I felt so boxed in, like I couldn't breathe.
Over the course of the next 4-ish years, I found myself flitting from job to job, never really feeling settled. I'd made this big jump, and yet I always seemed to come back to the same feeling of restlessness.
That's when I started to find myself gravitating towards the thing I really love to do: write.
I began picking up odd freelance copywriting jobs here and there that I would do in my spare time. As time went by, I found myself rushing home from my "real" job so that I could get on with the fun stuff: my copy gigs.
One Saturday night as I found myself working happily into the early hours on a freelance project, I realized that I wanted to make this my permanent thing.
And so I did.
With just a few hundred dollars worth of projects lined up, I quit my job in April 2018 and took a giant leap into the unknown.
I was terrified, but also fired up. I had zero experience of anything to do with being self-employed, I had literally never sent a manual invoice the day that I quit my job. I don't even think I had a business bank account by that point.
So I surrounded myself with people who did know things, and got to work.
Here’s a pic of me and my little scruff-bucket, sand-loving dog, Phoebe.