Anton Willis


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Anton Willis is an American entrepreneur. Anton started Oru Kayak in 2012 and is based in Emeryville, CA.[1]

Anton Willis, founder of Oru KayakAnton Willis, founder of Oru Kayak

Company

Oru Kayak

Career

Early Career

No early career info added yet...

Oru Kayak

Anton started Oru Kayak in 2012. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Oru Kayak?

I grew up in the rural backwoods of Northern California. As a kid, I had two overwhelming passions: being outside, and making stuff. In college, I gravitated towards design and developed an obsession with boats- to me they really express the essence of design as a marriage between function and beauty.

It’s a lot easier to find a unique marketing or branding angle on something that’s already basically worked out, and that has factories ready to hit “go”.

Eventually, I went to graduate school for architecture and fixed up an old fiberglass kayak which I used to explore the San Francisco Bay on weekends. After graduating, I moved into a small apartment and had to put my kayak in storage. At the same time, I read a magazine article about origami and had the crazy idea to make a kayak that could fold up like a piece of paper.

Source [1]

References

Contributors

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