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Anthony started White2Label Manufacturing in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on White2Label Manufacturing?
As briefly mentioned earlier, I noticed whilst running my independent sportswear brand that there must be a better way of producing garments. Surely, I can’t be the only person who finds sending thousands of pounds to countries I’ve never even been to a bit strange? It stressed me out worrying whether the stock would actually turn up or not. Not to mention, I couldn’t even afford this stock. I was breaking the bank to hit these minimums that I ultimately knew I wouldn’t sell, but I had no alternative option. Luckily, I was never ripped off or scammed, but I know people who had been- they’d sent thousands of pounds only to receive hundreds of products that were nothing like the samples and basically unwearable. I personally had a lot of issues with shipping- more specifically the manufacturers under-declaring the value of the garments and then me having to deal with the issues my end with customs who claim it’s my responsibility to ensure everything is declared properly. I think the biggest worry for me was just the pure lack of security- in the sense that you were sending so much money without the protection of PayPal, or any other business that promises to help you if things don’t go right.
That’s when I started doing some research and this was around the same time I got involved in the Natwest bank pre-accelerator entrepreneur program which helped me with both pitching and market research for a new business. That complimented the research I did but also gave me a room full of entrepreneurs and potential customers to pitch the idea to and get live feedback.
At the time, I was still working full-time as a Security Officer at Heathrow airport so financially I was comfortable but on an average wage and therefore didn’t have huge amounts of money to invest in a stock. I, therefore, decided it would be better to just launch the bespoke service and run with that as it required no overhead.