Anthony Mellor


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Anthony Mellor is a British entrepreneur. Anthony started White2Label Manufacturing in 2018 and is based in London.[1]

Anthony Mellor, founder of White2Label ManufacturingAnthony Mellor, founder of White2Label Manufacturing

Company

White2Label Manufacturing

Twitter

@anthony_mellor1 (449 followers)

Instagram

@white2label (2.39K followers)

Career

Early Career

No early career info added yet...

White2Label Manufacturing

Anthony started White2Label Manufacturing in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on White2Label Manufacturing?

As briefly mentioned earlier, I noticed whilst running my independent sportswear brand that there must be a better way of producing garments. Surely, I can’t be the only person who finds sending thousands of pounds to countries I’ve never even been to a bit strange? It stressed me out worrying whether the stock would actually turn up or not. Not to mention, I couldn’t even afford this stock. I was breaking the bank to hit these minimums that I ultimately knew I wouldn’t sell, but I had no alternative option. Luckily, I was never ripped off or scammed, but I know people who had been- they’d sent thousands of pounds only to receive hundreds of products that were nothing like the samples and basically unwearable. I personally had a lot of issues with shipping- more specifically the manufacturers under-declaring the value of the garments and then me having to deal with the issues my end with customs who claim it’s my responsibility to ensure everything is declared properly. I think the biggest worry for me was just the pure lack of security- in the sense that you were sending so much money without the protection of PayPal, or any other business that promises to help you if things don’t go right.

That’s when I started doing some research and this was around the same time I got involved in the Natwest bank pre-accelerator entrepreneur program which helped me with both pitching and market research for a new business. That complimented the research I did but also gave me a room full of entrepreneurs and potential customers to pitch the idea to and get live feedback.

At the time, I was still working full-time as a Security Officer at Heathrow airport so financially I was comfortable but on an average wage and therefore didn’t have huge amounts of money to invest in a stock. I, therefore, decided it would be better to just launch the bespoke service and run with that as it required no overhead.

how-i-started-a-6k-month-white-label-sportswear-manufacturing-wholesaler

Source [1]

References