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Alastair started Optimale in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Optimale?
When I was around 27 years old I started to notice that I was tired all day, I lacked motivation, my libido was dropping and I was moody and grumpy for no reason. This was very unlike me. After speaking to my brother we realised that he had been suffering from the same issues. He’d been to see life-coaches, psychologists and tried various health and lifestyle changes with no effect.
I had some blood tests done and realised I was suffering from low testosterone. Shortly afterward both my brother and I were on treatment and realised how life-changing testosterone replacement could be in all aspects of our lives. We saw that this area was poorly provisioned and services were really lacking compared to the US, where it is a more widely recognised treatment.
This inspired us to start up OptiMale, and what followed was one of the most frustrating, interesting, tough, and yet ultimately rewarding experiences. It was made all the more satisfying that we managed to succeed together as brothers and has really strengthened our relationship. It is a great feeling to be helping many men to realise their worth and potential, changing their lives and creating a successful business all at the same time!