Aaron Rubin

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Nicholas Daniel-Richards is an American entrepreneur. Nicholas started ShipHero in 2013.[1]

Aaron Rubin,  of ShipHeroAaron Rubin, of ShipHero




Columbus, Ohio, USA


@nicholasdr (4.08K followers)


@_nicholasdr (374 followers)


Early Career

No early career info added yet...


Nicholas started ShipHero in 2013. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on ShipHero?

Aaron and I got together because we were both frustrated with legacy warehousing software. He ran several e-commerce businesses in the martial arts niche, starting with KarateDepot in 1998 and branching out into Brazilian Jiu-Jitsu with BJJHQ.com, Xengu.com, and several others.

There are a lot of resources out there, they are not hard to find. Be willing to ask questions.

I worked for several large organizations, and as the Chief Digital Officer of the NBA Players Association -- which was a pretty awesome gig because I got to meet some of the players like LeBron James (who was actually my boss), Steph Curry, Kyrie Irving, and Chris Paul. Before that, I was Chief Technology Officer (CTO) of Code in Theory in NYC.

In the aftermath of the 2008 financial crisis, Aaron was dealing with the many headaches of running an e-commerce businesses, like changing staffing demands in the warehouse; some days he had too many workers, other days not enough.

He used paper pick lists, so the warehouse operations were disorganized, and it was easy for the orders to get mixed up or have the incorrect items shipped. The software solutions for warehouse management on the market were extremely expensive. They cost tens of thousands of dollars and required you to use $4,000 Windows CE devices with tons of buttons.

We thought there was a market for a more accessible product that could work on an iPhone or tablet. With Aaron’s experience in e-commerce and my career managing large software projects, it was a perfect fit to get together to start ShipHero. We actually met when Aaron hired away one of my employees, which I was initially annoyed about, but later on Aaron and I became acquainted and really hit it off. We jammed well, so we looked to start something together.

Source [1]



Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Wiki Updater