Vape and Juice

Prison to Profit - How I Started With $5K And Built A 7-Figure Vaping Company

June 25th, 2020
David Mason
Founder, Vape and Juice
$300K
revenue/mo
2
Founders
20
Employees
Vape and Juice
from Whitstable, England, United Kingdom
started December 2013
$300,000
revenue/mo
2
Founders
20
Employees
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Hello! Who are you and what business did you start?

I’m the founder of Vape and Juice, an online and offline vaping store, based in the UK. We have a delivery service in Ibiza and do a little international trade, but our primary vape market is in Britain. We started in hindsight, as a terribly put together website in 2013 and sort of fell into the bricks and mortar element of the industry. 7 years later, we are a slightly less bad website, with a chain of franchises.

When we started the company it was simply because I had quitted smoking with electronic cigarettes, we had very little money, to begin with, and not having the best CV meant it was this or back to the dole queue. It sounds dramatic but I was in a tough spot in my life. I’d made mistakes in my younger years that meant I had a conviction, getting past the recruitment processes when you are an ex-con isn’t a task for the faint of heart.

Doing my own thing, therefore, seemed the only solution. I knew to vape was not about to be uninvented and if you could take someone’s addiction, make it less harmful for them, and 90% cheaper, the industry would flourish. There wasn’t much of anything in the UK, I took a chance and Vape and Juice...

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