Sawyer

Starting a Kids Clothing Brand and Growing to $12k/mo

May 21st, 2018
Cameron Olthuis
Founder, Sawyer
2
Founders
3
Employees
Sawyer
from Park City, Utah, USA
started August 2017
2
Founders
3
Employees
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Hello! Who are you and what are you working on?

Hi there, I’m Cameron Olthuis, owner and operator of Sawyer. Sawyer is a high-quality kids clothing brand that makes soft, durable products with timeless designs that inspire them to get outside and explore the natural world.

We discovered a striking statistic:

Kids today spend less time outside than maximum security prisoners.

The average child spends 8-10 hours a day in front of a screen and less than one hour per day outside. Spending time outside is important for kids as it’s a healthy way to develop, learn, and grow through experience. We are a mission driven brand encouraging a balance of technology and nature in kids lives. Go outside and play!

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We operate a direct-to-consumer business model that’s completely bootstrapped and our fulfillment is done entirely in house. This allows our brand to be in control of all customer touch...

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