How Martins Vaivars Grew RivalSense to 100 Clients in 48 Hours
Who is Martins Vaivars?
Rivalsense was founded by Martins Vaivars and Arturs Prieditis, two Techstars alumni with strong academic backgrounds; Vaivars is an Oxford University graduate who worked at Infogram, and Prieditis is a Cambridge graduate with experience at Qualcomm and HP Autonomy.
What problem does Rivalsense solve?
RivalSense solves the hassle of tracking competitor activities by providing busy founders and executives with quick, actionable insights, freeing them from endless manual research.
How did Martins come up with the idea for Rivalsense?
Martins Vaivars and Arturs Prieditis arrived at the idea for RivalSense through their own frustrations with existing competitor tracking tools. As serial entrepreneurs, they found that monitoring competitors was a necessary but difficult task, and they realized many other founders faced the same issue. This common problem inspired them to simplify the process by developing a tool that provides brief, useful insights using AI, delivered via an email or Slack update.
Before fully committing to building RivalSense, the founders were determined to not repeat a past mistake of creating without proof of demand. To validate their concept, Martins conducted around 40 calls with potential clients,...
