CardNow

On Creating A Reward And Incentive Gift Card Service

Matthew Frye
Founder, CardNow
3
Founders
4
Employees
CardNow
from Dallas
started March 2020
3
Founders
4
Employees
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My name is Matt Frye and I am one of the founders of CardNow - an innovative management tool for reward and incentive gift cards for small businesses and moms to millennials as well. I have been living in and around fintech leadership roles and an entrepreneur for the last 20+ years, focused on payments and card processing technology solutions. From experiences with our previous successful eCommerce gift card businesses which we sold to Blackhawk Network in 2014, the CardNow model was envisioned as an innovation where most providers are not focused - the physical gift card. CardNow brings much-needed innovation and efficiency to the management of physical plastic gift and reward cards, focused on where the personal nature of gifting and incentive activities mean the most.

CardNow was created to provide more efficient management of gift cards for gifting and incentives or rewards by giving a household Mom or Dad or small business owners and operators an inventory of inactive gift cards that can be loaded and handed out as needed. The service is a better way to manage gifting (as well as rewards) for all occasions by bringing the gift card rack from the local grocery store down the street to a home or office drawer instead. We want to reduce the need for that last-minute trip to the nearest...

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