How Emma Stratton Scaled Punchy into a Messaging Powerhouse in B2B Tech
Who is Emma Stratton?
Emma Stratton, the founder of Punchy, hails from Portland, Oregon, and holds a BA in English. She transitioned from a creative writer to an expert in messaging and positioning for B2B tech companies, leveraging her background in brand marketing to help tech firms successfully communicate their value.
Emma Stratton, the founder of Punchy
What problem does Punchy solve?
Punchy helps tech companies communicate clearly with their customers, making complex products easy to understand and cutting through the cluttered, jargon-heavy tech market.
Punchy Homepage
How did Emma come up with the idea for Punchy?
Emma Stratton, the founder of Punchy, identified the prevalent issue of ineffective messaging in tech companies through her early experiences in the field. She noticed that many companies struggled to communicate their technology's value clearly to potential customers, a realization that struck her while working with an enterprise software client. This gap between complex tech products and customer understanding inspired her to specialize in creating straightforward and compelling messaging.
Emma's journey began with a keen observation of...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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