Pendo

How Pendo's Founders Achieved $200M ARR Through Strategic Growth

February 22nd, 2025

Founded By
Todd Olson
Monthly Revenue
$16.7M
Starting Costs
$500K
Founders
4
Employees
750 (est.)
Profitable
Yes
Year Started
2013
Customer
B2B

Who is Todd Olson?

Todd Olson is the founder and CEO of Pendo, originally from Raleigh, North Carolina, and he has a strong background in product management and entrepreneurship, having previously started 6th Sense and Cerebellum before launching Pendo in 2013. Prior to founding Pendo, Olson was a developer and VP of product, holding deep expertise in user-centric design and product development methodologies.

What problem does Pendo solve?

Pendo helps product teams see how users interact with their software, which saves countless hours by eliminating the need for constant developer involvement and improves user experience significantly.

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How did Todd come up with the idea for Pendo?

Todd Olson, the founder of Pendo, came up with the business idea from his first-hand...

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