Optic

How a $24K Exit in 30 Days Showcased SaaS Speed and Strategy

March 14th, 2025

Founded By
Josh Pigford
Days To Build
28
Founders
2
Profitable
Yes
Days To Build
28
Year Started
2025
Customer
B2C

Who is Josh Pigford?

Josh Pigford, from Mississippi, is a prolific serial entrepreneur known for founding and exiting various tech ventures, including Baremetrics. Educated with a background in design and technology, he has a penchant for building and publicly sharing his projects and innovations.

What problem does Optic solve?

Optic is a tool that helps businesses keep an eye on their competitors by tracking pricing, offerings, and messaging in real-time. This solves the painful problem for business owners who lack the time or resources to constantly monitor the competitive landscape themselves, offering them a quick, AI-powered way to stay informed and make strategic decisions.

How did Josh come up with the idea for Optic?

Josh Pigford's journey to the idea for Optic started with keen observation and interaction within the business community. He used a simple Twitter poll to gauge interest in concepts like "Optic" or "Spyglass," which helped pinpoint interest in a competitive monitoring tool that leveraged real-time tracking fueled by AI. This initial spark came from understanding the value businesses place on staying informed about their competition's pricing, offers, and messaging.

Josh built the product...

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