Building Mice Mazes and Growing to $100k/month

About The Company
Coming Up With The Idea
Building The Product
Launching The Business
Since launch, what has worked to attract new customers?
Revenue + Financials
Lessons Learned
Recommended Tools
Books & Resources
Advice For Founders
from Cambridge, Massachusetts, USA
started March 2013
alexa rank
Discover what tools Shuhan reccommends to grow your business!
Discover what books Shuhan reccommends to grow your business!
Listen to the audio version of this story!

Hello! Who are you and what are you working on?

My name is Shuhan He and I’m a doctor and entrepreneur. I am the founder of a Boston-based startup called Maze Engineers. We focus on creating innovative mazes for research, integrating cloud computing technologies, wireless systems, and automated data tracking technologies to assist behavioral research. Our aim is to provide support for researchers to conduct important neurological experiments and create therapies for patients. We were actually featured on, where we explored the science behind the mazes.

Aside from being a founder, I am also hands-on in the process of designing and creating the mazes for our clients. I have created numerous mazes for different research and purposes, ranging from mazes created for mice to VR maze intended for humans. Some of our clients are private and public universities, the military, biotech and pharmaceutical companies, and researchers.


Additionally, I am also the founder of, a brand that creates high-quality equipment created and developed by scientists for scientists. This project came as an offshoot of the original idea. It solves two principle problems: the first that many distribution of products in science currently massively inflates the price of products. We look to change that but cutting that fat. The second is something we call the Royalty model of Tech transfer. The fundamental issue is that when brilliant scientists make an idea, it often gets bogged down for years in the tech transfer process.

What's your backstory and how did you come up with the idea?

Before I became an entrepreneur and startup founder, I am first an MD, clocking in hours in the emergency room and conducting research in the field of neuroscience.

I have spent years in Harvard Massachusetts General Hospital and Brigham and Women’s Hospital and has done numerous research in neurological diseases, with over 20 publications in this area.

While some people might look at other companies as competitors, we look at them as collaborators.

Since I have dedicated a lot of my time working on experiments in the laboratory, I realized that there was a lack of big data and effective mouse mazes to record and repeat experiments in the lab. This was one of my biggest issues as it is challenging to rigorously test things over and over. That’s why I decided to create Maze Engineers.

I worked together with a team of fellow doctors, engineers, and designers to created mazes, combining automation techniques and video integration. This way, we can record the experiments accurately and obtain necessary data automatically, making it easier for researchers to gather important information for their studies.

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