How This Developer's Locket App Reached 50 Million Signups Rapidly
March 14th, 2025
Founded By
Matt Moss
Days To Build
14
Founders
1
Employees
10 (est.)
Profitable
Yes
Days To Build
14
Year Started
2022
Customer
B2C
Founded By
Matt Moss
Days To Build
14
Founders
1
Employees
10 (est.)
Profitable
Yes
Days To Build
14
Year Started
2022
Customer
B2C
Who is Matt Moss?
Matt Moss is an entrepreneur from San Francisco who graduated in computer science from the University of California, Santa Barbara, and previously started developing apps in middle school and won a scholarship to Apple's Worldwide Developer Conference.
What problem does Locket solve?
Locket solves the problem of staying connected with close friends and family by letting you share real-time photos directly on their home screens, offering a personal touch that's missing from larger social media platforms.
How did Matt come up with the idea for Locket?
Matt Moss came up with the idea for Locket out of a personal need to stay connected with his girlfriend, Ava, as they transitioned to a long-distance relationship. Struck by the idea of a simple yet meaningful way to share...
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
11 Jan 2022—A new social app, Locket, popped to the top of the App Store charts in recent days thanks to its clever premise to put live photos from friends in a widget on your iOS homescreen. …
01 Dec 2022—In 2021, app developer Matt Moss created a photo-sharing app to keep in touch with his long-distance girlfriend — and now it has over 30 million signups. On Monday, the app, now ca…
14 Feb 2022—What started out as a gift to his girlfriend has turned into quite the journey for 22-year-old Matt Moss.
“In about 3 weeks we did about 5 million sign ups,” explained Moss, who…
02 Dec 2022—In the summer of 2021, Matt Moss was looking for a way to stay in touch with his girlfriend. He created a digital locket widget that could live on both of their home screens, allo…
19 May 2022—Locket is a widget that lets you make your favorite people the center of your phone. Founders You Should Know brings founders of inflecting startups with top operators looking for …
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