Lazyjack Press

Lazyjack Press Update: How I Expanded My Product Line

Miriam Zelinsky
Founder, Lazyjack Press
$21K
revenue/mo
1
Founders
0
Employees
Lazyjack Press
from New York, New York, USA
started May 2012
$21,000
revenue/mo
1
Founders
0
Employees
market size
$558B
starting costs
$35.6K
gross margin
50%
time to build
240 days
average product price
$120
growth channels
Organic social media
business model
content-library
best tools
Shopify, Stamps.com, Facebook
time investment
Full time
pros & cons
22 Pros & Cons
tips
5 Tips
Discover what tools recommends to grow your business!
Discover what books Miriam recommends to grow your business!
Want more updates on Lazyjack Press? Check out these stories:

Hello again! Remind us who you are and what business you started.

Hi guys! Miriam here from Lazyjack Press, a fun and preppy accessories line I started in 2012. My whole goal with Lazyjack is to create a better quality prep brand – a luxurious, yet modern take on the traditional European motif tie, while using the best quality goods I can source. In addition, each item (whether a pair of socks, tie, or a women’s scarf) has a cheeky name, which adds to the fun! It’s always gratifying when someone has to get really close to actually figure out what the pattern on the tie is and then laughs when they figure it out – like the Do You Even Lift Bro tie below. Yes, those are barbells! Basically, this is not another boring tie collecting dust in the closet.

how-i-started-making-masks

My flagship design is the red party cup, aptly named “The Re-Rack.” It’s on a...

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