On Creating Innovative Hair Accessories That Make Ponytails Pretty
Hi, my name is Laura Duprey and I am the co-founder of Pulleez International. Pulleez, a luxury hair accessory brand, officially began back in November 2011 after 1.5 years of prototyping our first sample. Our product is a sliding ponytail holder with decorative metal charms on each end. The sliding feature is a cord lock that when pressed, slides into place, eliminating the need for twisting the elastic around the hair. Our hope was to create a product that would simplify putting your hair in a ponytail and add a level of sophistication at the same time. “Making ponytails pretty,” became our tagline.
After our initial success with metal charms, we expanded into a less expensive, kid-friendly line using color acrylic beads, transparent cord locks, and cords to match. In addition, we created a bell-shaped charm studded with crystals for one of our early customers. Although the crystal bell was difficult to manufacture, it became one of our best sellers!
We now have...
