1,000+ Clever Junk Removal Business Names

Updated: June 10th, 2025

So, you've come up with the perfect junk removal business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your junk removal business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best junk removal business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your junk removal business.

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Ideas

Catchy junk removal business name ideas

  • De-Clutter
  • Visual
  • The Clean Appeal
  • Casual Cleaner
  • The Clean Room
  • Goodbye Junk
  • The Debris Group
  • Lift My Junk
  • No More Junk
  • Removers Here
  • The Clean
  • Clear Co.
  • The Supper Support
  • The Junk Hunter
  • Junk Brother
  • Junky Bro
  • Buy A Remover
  • No Waste
  • White Elephants
  • Jumble Junk
  • Oddments
  • Junk Effects
  • Chunk Junk
  • Waste Trap
  • Fixtures
  • Lemon Co.
  • Trash Feature
  • Residue
  • Street Eighty-Six
  • Bung Away
  • Rest Residue
  • Lame Junk
  • Spare
  • Dump Drift
  • Wished
  • Together Clear
  • Minor Removal
  • Scrapped
  • Bits and Pieces
  • Slops
  • The Flip Junker
  • Daily Removal
  • Surplus
  • Junk Extractor
  • Homely Hunter Co.
  • Super Remover
  • Garbage Offense
  • Discarded
  • No Dust
  • The Leftovers
  • The Rif Removal
  • Removal Truck
  • Waste Works
  • Spoilage
  • The Rubble Rubbish
  • Leavings
  • Discarded Matter
  • Lesser
  • Waste Monitor
  • The Balance
  • Particles
  • Inclined
  • Biased Cleaner
  • New Home
  • Hard Cleaner
  • Otherwise
  • Much Trash Dump
  • Rainbow Junk
  • Regular Removal
  • Master
  • Dispersed
  • Essential
  • Entire Junk Removal
  • Clean Sync
  • Dust Debris
  • Dust Place
  • LadenJunk
  • Much Trash Trading Co
  • Antique Dust Spot
  • VirtualDispose
  • The Usual
  • BeautifulJunk
  • PlasticJunk
  • Rid Group
  • Rapid Revocation
  • The Nearest
  • ExpensiveJunk
  • The Native Debris
  • Electronic Trash
  • Void Qualify
  • Fashioned Detritus Co
  • Idisposable Discard
  • Worst
  • Random Dust Place
  • Cheap Debris Pro
  • Frugal Removal
  • The Mere Scrap
  • DustyJunk
  • The Idisposable Incline
  • Other
  • Reduction Trading Co
  • Debris Place
  • The Disposal Toss
  • Contaminant
  • The Virtual Discard
  • Disposal Disposal
  • The Enough
  • Less Rubble Collective
  • The Korean Horse
  • RandomJunk
  • The Batavian
  • Municipal Knock Down Spot
  • The Called Scrap
  • Plunge Trading Co
  • Worthless

Creative junk removal business name ideas

  • Contaminant Removing Pro
  • Floor Co
  • Ancient Horse Co
  • PlasticJunk
  • The Fried Scrap
  • Chuck Out Spot
  • Rubble Group
  • Cheap Dust Group
  • Munition
  • The Laden
  • BeautifulJunk
  • Foot
  • Void Put Away
  • The Huge Scrap
  • Other
  • Batavian Trash Trading Co
  • Looking Debris Group
  • MiscellaneousJunk
  • NoteDispose
  • Worst Rubble Spot
  • Largest Floor
  • Fried
  • The Looking
  • HugeJunk
  • Trash Collective
  • Floor Trading Co
  • MechanicalRemoval
  • The Progressive Removing
  • The Off Trash
  • Rusty Debris Co
  • Disposal Put Away Trading Co
  • Unnecessary Trash Spot
  • RustedJunk
  • The Bilateral
  • The Laden Detritus
  • The More
  • Less Scrap
  • The Wrecked Dust
  • Fried Debris Place
  • Garbage Dump Collective
  • Precious
  • LargeJunk
  • Frequent Remotion Group
  • The Fried Trash
  • ExtensiveRemoval
  • The Much Dust
  • The Temporary
  • Forward Floor
  • The Korean Detritus
  • Expensive Horse
  • The Cheap
  • The Unnecessary
  • Debris Group
  • Precious Horse Spot
  • The Pure
  • The Native Debris
  • Dusty Detritus Co
  • PlainJunk
  • The Selective Trash Dump
  • The Dusty
  • The Hazardous
  • The Laser
  • Scrap Pro
  • FriedJunk
  • Random Horse Group
  • Eventual
  • RubbishDump
  • EasyRemoval
  • The Merry
  • Trash Dump Pro
  • Korean
  • The Siamese Scrap
  • GradualRemoval
  • The Enough
  • The Mere Scrap
  • Wrecked Debris Co
  • Masted Detritus Co
  • Public
  • Looking Rubble Group
  • SecondhandJunk
  • LookingJunk
  • Plastic
  • Dusty
  • The Huge Trash
  • Progressive
  • Disposal Cast Aside Group
  • Fried Dust
  • Early Reduction Spot
  • Korean Scrap
  • ThoroughRemoval
  • The Nearest Debris
  • Fling Trading Co
  • The Beautiful
  • WorthDump
  • Mere
  • Put Away Collective
  • The Batavian
  • SystematicRemoval
  • Fried Rubble
  • Plunge Trading Co
  • Scrap Collective
  • Plain Trash
  • Rusted Debris
  • Old
  • Main
  • Mere Horse Spot
  • The Meaningless Debris
  • Trash Dump Place
  • The Convenient
  • Dynamic Deck
  • The Ultimate Abolition
  • The Inadequate
  • The Fluid
  • Dust Place
  • KoreanJunk

Learn more about starting a junk removal business:

Where to start?

-> How much does it cost to start a junk removal business?
-> Pros and cons of a junk removal business

Need inspiration?

-> Other junk removal business success stories
-> Marketing ideas for a junk removal business
-> Junk removal business slogans

Other resources

-> Junk removal business tips

Funny Junk Removal Business Names

  • Large Debris
  • The Disposal
  • Dust Collective
  • The Ancient Detritus
  • Old Dust
  • PlasticJunk
  • Looking Rubble Place
  • Antique Dust Group
  • The Large Rubble
  • The Rear Floor
  • The Speedy
  • MeaninglessJunk
  • RapidRemoval
  • More Scrap
  • Motorized Dust Co
  • The Vast Plunge
  • Reduction Group
  • WorthDump
  • Safe Remotion Co
  • Adequate
  • Wooden Horse Pro
  • The Hazardous
  • Ancient Horse Co
  • Rear Rubbish Dump Spot
  • The Rusty Detritus
  • The Automatic
  • Temporary Plunge Co
  • The Precious Debris
  • The Partial Expulsion
  • Useless Debris
  • Subdue Throw Out
  • Wooden
  • Meaningless Dust Place
  • The How Throw Away
  • Nearby Coldcock Co
  • Early Reduction Spot
  • Incline Co
  • Rusted Trash Spot
  • Foot Debris Group
  • The Useless Dust
  • Forcible Removing Spot
  • Rusty Dust
  • Careful Relocation Collective
  • The Disposal Qualify
  • Extra Detritus
  • Nearest Debris Place
  • ExtraJunk
  • Slow Ouster Group
  • Scrap Collective
  • The Usual Scrap
  • Abolishment Pro
  • The Nearest Rubble
  • The Plain
  • The Nearest Debris
  • Looking Horse Spot
  • Toxic Floor
  • Dynamic Dumpster
  • The Sized
  • Worthless Rubble
  • VotiveDump
  • Sanitary
  • Off
  • Antique Dust Spot
  • SiameseJunk
  • Called Rubble Co
  • ExtensiveRemoval
  • The Unwanted
  • Note
  • Masted Detritus Co
  • Bilateral
  • Filthy
  • Pure
  • Rusty Horse
  • Dust Co
  • Nearest Rubble Trading Co
  • Eventual Removing Group
  • The Accidental
  • NativeJunk
  • Precious Horse Spot
  • The Enzymatic Abolition
  • Public Put Away Spot
  • BigJunk
  • Virtual Throw Away Trading Co
  • The Big
  • Jerome Dispose
  • HandJunk
  • Hand
  • Note Throw Away Group
  • CorrespondingDispose
  • Cheap Dust Group
  • Ancient Rubble Trading Co
  • The Successful Removed
  • The Native Debris
  • Less Dust Collective
  • Looking
  • Batavian Dust Collective
  • MetalRemoval
  • LessJunk
  • The Laden Debris
  • Nutrient
  • MereJunk
  • Experimental Removing Spot
  • The Plain Trash
  • Disposal Divest
  • The Enough
  • The Convenient
  • The Biggest Knock Down
  • The Huge Trash
  • The Net
  • Temporary Ouster Pro
  • Dust Pro
  • The Antique
  • UsualJunk
  • The Hand Dust
  • Other Rubble

Cool junk removal business name ideas

  • Abolishment Pro
  • Private Fling Pro
  • Meaningless Trash Co
  • Level Garbage Dump
  • Selective Abolishment
  • Must Discard Trading Co
  • VotiveDump
  • Efficient Reduction Group
  • HandJunk
  • Scrap Group
  • Large
  • Incline Co
  • The Inadequate
  • Fried Debris Place
  • Unilateral
  • Removing Co
  • The Forward
  • Mere Horse Spot
  • Called Scrap
  • The Big
  • Worthless Detritus Co
  • The Automatic
  • Unwanted Scrap
  • Random Horse Group
  • Plunge Trading Co
  • Masted
  • The Worthless Horse
  • WorthlessJunk
  • Wrecked
  • MineDump
  • Masted Horse Collective
  • The Contaminant
  • Unnecessary Trash Trading Co
  • Rusted
  • The Virtual Discard
  • The Idisposable Put Away
  • The Old
  • SlowRemoval
  • The Ultimate Abolition
  • Below Dispose
  • Wooden Horse
  • Predisposed Dispose
  • Adequate
  • Virtual
  • Static
  • Throw Out Group
  • The Large Rubble
  • Note
  • Sized
  • Ready Reduction
  • Meaningless Horse
  • Dual Removal
  • Fling Trading Co
  • The Fashioned Horse
  • The Unwanted Detritus
  • Korean Rubble Collective
  • Throw Out Trading Co
  • Refuse Heap Group
  • Rubble Group
  • The Huge Scrap
  • Less Scrap
  • Idisposable Throw Away Pro
  • Precious
  • Wrecked Scrap
  • The Ready
  • The Old Rubble
  • Plastic
  • Disposal Incline
  • Ancient
  • Disposal Divest
  • Safe
  • Ready Revocation
  • Floor Collective
  • Worst Scrap
  • The Masted
  • Rotary
  • Enough Detritus Place
  • The Largest
  • The Void
  • Unwanted Detritus
  • FootJunk
  • Worst Debris
  • Deposed Dispose
  • Must Fling Co
  • Disposal Put Away Collective
  • Unnecessary Trash Spot
  • Antique Trash Co
  • Municipal
  • Masted Detritus Co
  • NoteDispose
  • AssortedJunk
  • Public Chuck Out Group
  • Wooden Detritus Group
  • Open Deck Pro
  • Trash Place
  • Remotion Group
  • MiscellaneousJunk
  • Qualify Place
  • Pure Scrap
  • Foot Debris Group
  • Note Cast Aside Collective
  • MereJunk
  • MoreJunk
  • Removals Removal
  • KoreanJunk
  • Ready Rid
  • Successful
  • SubdueDispose
  • Cheap
  • Foot
  • Sized Horse Trading Co
  • The Total Relocation
  • AncientJunk
  • Implode Dispose
  • The Huge Rubble

Unique junk removal business name ideas

  • Abolition Group
  • Idisposable
  • The Old Plunge
  • PlainJunk
  • The Assorted
  • The Plain Horse
  • Ouster Spot
  • The Rusty Debris
  • The More Debris
  • The Dynamic
  • The Temporary
  • SizedJunk
  • Subdue Cast Out Place
  • Temporary Plunge Co
  • Abolition Place
  • The Korean Detritus
  • RandomJunk
  • Private Fling Collective
  • Enough
  • Disown Dispose
  • Enough Dust
  • The Laden Detritus
  • Cheap Dust Group
  • More
  • CalledJunk
  • Buccal Removal
  • Forcible Removing Collective
  • The Metal
  • Rusty
  • Assorted
  • Accidental Rid Spot
  • Antique Debris Trading Co
  • The Beautiful
  • The Worst Dust
  • WorthDump
  • Extra Detritus
  • Usual
  • Careful Relocation Collective
  • The Fashioned Dust
  • Subdue Throw Out
  • Dusty Rubble Co
  • The Ancient
  • Permanent Remotion
  • Motorized
  • LargestDump
  • Much
  • Erode Dispose
  • The Unwanted
  • The Electronic Horse
  • The Masted Detritus
  • Expensive Debris Spot
  • Dynamic Deck
  • Plastic Rubble Group
  • Unwanted
  • The Little
  • Dynamic Trash Dump Collective
  • Pure Dust Collective
  • The Extra
  • MechanicalRemoval
  • Antique Dust Group
  • Dynamic Drain
  • The Wrecked Dust
  • Temporary Ouster Pro
  • Indian Expulsion Group
  • Useless
  • Looking Rubble
  • FilthyDump
  • Must Toss Trading Co
  • The Mine Coldcock
  • Masted Scrap Spot
  • Worthless Trash Collective
  • Scrap Pro
  • The Precious
  • Reduction Co
  • Eventual
  • Plunge Co
  • NearestJunk
  • Fried
  • Plastic Rubble
  • The Large
  • Rapid Repatriation
  • Partial Garbage Dump
  • Rapid Revocation
  • The Nutrient Rid
  • Dust Pro
  • The Unwanted Horse
  • The Enormous
  • Genetic
  • Worthless
  • The Nearest Rubble
  • Fried Dust Pro
  • Photo Dispose
  • Dynamic Decant
  • Twisted
  • Assorted Rubble Collective
  • WreckedJunk
  • The Mere
  • Random
  • Korean Debris Pro
  • The Dusty Dust
  • Foot Dust
  • Fluid Relocation Co
  • Electronic Scrap Group
  • The Net
  • Other Rubble
  • Dynamic Dumpster
  • The Miscellaneous Rubble
  • The Mere Scrap
  • The Effective
  • Fugle Removal
  • The Nearest
  • Looking Horse Spot
  • WoodenJunk
  • Disposal
  • The Enough

Cute junk removal business name ideas

  • The More Dust
  • Siamese
  • Note Put Away
  • The Hand Dust
  • The Gradual Ouster
  • Old Rubble Trading Co
  • More Detritus Group
  • Private Incline Spot
  • Rusted Debris
  • The Wholesale
  • Complete Deck Group
  • Lousy Refuse Heap
  • Local Coldcock Group
  • SiameseJunk
  • ExtraJunk
  • The Korean Horse
  • MustDispose
  • FashionedJunk
  • The Successful Removed
  • Toxic Floor
  • Mortem Trash Dump Co
  • Twisted Rubble Spot
  • Forcible Removing Spot
  • Korean Trash Pro
  • Less Rubble Collective
  • BeautifulJunk
  • Horse Group
  • Plastic Detritus Place
  • FluidRemoval
  • Solvent
  • The Off
  • PlasticJunk
  • Stinking Plunge Group
  • Pure
  • Electronic Trash
  • Disposal Put Away Trading Co
  • The Usual
  • Entire Removing
  • Private Incline Group
  • Called
  • Local Rubbish Dump
  • The Native
  • The Huge Trash
  • Called Rubble Co
  • Dust Collective
  • Batavian Scrap
  • Experimental
  • OpenDump
  • Rusty Rubble Place
  • Precious Horse Spot
  • Dynamic Dispose
  • The Genetic
  • Worthless Rubble Co
  • Fashioned Trash
  • Void Qualify
  • Reduction Group
  • Trash Group
  • Knock Down Pro
  • Precious Horse Co
  • Dusty
  • ConvenientDump
  • Horse Collective
  • ThoroughRemoval
  • Contaminant Removing Pro
  • The Frequent Abolition
  • The Subdue
  • The Mechanical Abolition
  • Twisted Rubble
  • Ancient Scrap Pro
  • Worst
  • Debris Spot
  • Motorized Dust Co
  • PreciousJunk
  • Antique Scrap Group
  • The Raw
  • The Public Cast Out
  • Garbage Dump Trading Co
  • Public Put Away Spot
  • The Adequate Remotion
  • Mere Detritus Spot
  • Partial Knock Down Place
  • Worthless Rubble Collective
  • The Virtual
  • Wrecked Debris Co
  • Oval Removal
  • PrivateDispose
  • Expensive Horse
  • MuchJunk
  • The Called Scrap
  • Looking Debris Group
  • Deck Trading Co
  • Chuck Out Trading Co
  • The Selective Trash Dump
  • Looking Rubble Group
  • The Other
  • Plunge Place
  • Laden Trash Co
  • Rapid Retraction
  • Random Dust Place
  • TwistedJunk
  • Wrecked Debris Place
  • The Rear Floor
  • Early Reduction Spot
  • The Large Detritus
  • Less Scrap Group
  • Fashioned
  • Ready Retraction
  • Rubble Place
  • The Large Scrap
  • Salt Trash Trading Co
  • Rapid Remove
  • Horse Pro
  • WorstJunk
  • The Secondhand Horse
  • The Dusty

Clever junk removal business name ideas

  • Rusty Debris Co
  • The Korean
  • Fried Dust
  • Dusty Horse Spot
  • Public
  • BigJunk
  • Extensive Abolishment Group
  • Rapid Relocation
  • The Plastic
  • EntireDump
  • Relocation Pro
  • Corresponding
  • EnormousDump
  • The Expensive
  • Safe Remotion Co
  • The Mine
  • The Giant
  • Off
  • ExtensiveRemoval
  • Octal
  • RapidRemoval
  • Hand Trash Trading Co
  • The Useless
  • The Disposal
  • The Rusted Dust
  • Korean Scrap
  • Random Scrap Collective
  • Debris Pro
  • The Disposal Toss
  • The Hidden
  • SecondhandJunk
  • LookingJunk
  • Wrecked Horse
  • Rapid Retrieval
  • Scrap Trading Co
  • Virtual Chuck Out Pro
  • Trash Trading Co
  • Dust Place
  • Sized Detritus
  • The Electronic
  • Looking Rubble Place
  • The Worthless
  • Rid Group
  • Useless Debris
  • Horse Place
  • Old
  • Nearest Rubble Trading Co
  • Careful Abolition Trading Co
  • Unnecessary
  • GradualRemoval
  • The Final Remove
  • Fashioned Scrap
  • Motorized Debris
  • Put Away Collective
  • Dynamic Dustbin
  • The Wrecked Rubble
  • Off Debris Pro
  • Siamese Trash
  • PeriodicRemoval
  • Contaminant Remotion Co
  • The Selective
  • Foot Horse Co
  • Ancient Rubble Trading Co
  • The Fluid
  • And
  • Wooden Rubble Pro
  • MotorizedJunk
  • The Nuclear
  • The Sized
  • OtherJunk
  • Instant Remove Group
  • Dusty Detritus Co
  • Dust Group
  • Rusted Dust Place
  • Native Horse Group
  • SuccessfulRemoval
  • The Miscellaneous
  • The Fried Trash
  • Fried Scrap Spot
  • The Useless Rubble
  • The Wooden Rubble
  • Public Throw Away Trading Co
  • Batavian
  • The Wrecked
  • Cast Out Trading Co
  • The Open
  • Ouster Pro
  • Dynamic Drain
  • Batavian Dust Collective
  • The Electronic Dust
  • Trash Collective
  • Scrap Spot
  • The Wrecked Horse
  • Assorted Detritus Group
  • The Nearest Trash
  • Laden
  • Bilateral Removed
  • Dust Trading Co
  • Forcible Abolition Group
  • Beautiful Scrap Co
  • The Meaningless Rubble
  • Huge
  • EnoughJunk
  • Floor Trading Co
  • The Public Garbage Dump
  • LessJunk
  • OffJunk
  • Korean
  • Gradual
  • The Siamese Debris
  • BottomDump
  • The Worst Detritus
  • Main Garbage Dump
  • Partial Abolishment Collective
  • The Note Toss

Best junk removal business name ideas

  • Virtual Throw Away Trading Co
  • The Indian
  • Rapid Rid
  • The Convenient
  • Must Fling
  • ExcessiveRemoval
  • Subtotal Relocation
  • SaltJunk
  • CorrespondingDispose
  • Ancient Horse Co
  • Detritus Collective
  • Batavian Trash
  • The Pure
  • Twisted Detritus
  • UltimateRemoval
  • Detritus Trading Co
  • Indian Remove Trading Co
  • Looking
  • The Useless Horse
  • UnnecessaryJunk
  • Easier
  • Worthless Rubble
  • The Siamese
  • SuddenRemoval
  • Masted Scrap Group
  • OctalDump
  • The Idisposable Incline
  • Dynamic Ditch
  • The Nearest Scrap
  • Deck Collective
  • Must
  • Rubble Spot
  • The Antique
  • MetalRemoval
  • Throw Away Group
  • Trash Co
  • More Scrap Group
  • Jerome Dispose
  • The How Throw Away
  • Twisted Debris Spot
  • Ancient Trash Dump Pro
  • Nearest Horse Collective
  • Enzymatic
  • Slow
  • More Scrap
  • The Accidental
  • Precious Trash Trading Co
  • OldJunk
  • MastedJunk
  • Rubble Trading Co
  • Rapid Remotion
  • The Octal Underprice
  • Forward Floor
  • Plastic Scrap Group
  • Huge Detritus Trading Co
  • Horse Spot
  • Electronic
  • Sputum Removal
  • Wooden
  • The Off Trash
  • Disposal Disposition
  • Votive Knock Down
  • Assorted Dust
  • Huge Debris Trading Co
  • Toss Pro
  • Rusted Trash Spot
  • Beautiful Scrap Group
  • Dust Co
  • The Efficient
  • The More
  • Slow Ouster Group
  • Antique Dust Spot
  • Disposal Delete
  • Other
  • VirtualDispose
  • Ouster Group
  • LadenJunk
  • Open
  • Motorized Detritus
  • Unwanted Detritus Place
  • The Rapid
  • Miscellaneous
  • Industrial
  • Rusty Horse
  • Rusty Dust
  • Less
  • Partial
  • Expensive Debris
  • Fried Rubble
  • Main
  • NativeJunk
  • Less Rubble
  • The Bilateral
  • Quick
  • Antique
  • The Hand
  • Less Horse
  • Debris Place
  • The Laser
  • The Manual
  • Trash Spot
  • Worst Dust
  • Idisposable Throw Out Group
  • Filthy
  • Much Trash Trading Co
  • The Meaningless Debris
  • The Fashioned
  • The Corresponding
  • The Idisposable
  • Disposal Deal
  • Nuclear
  • Secondhand Dust Trading Co
  • The Unnecessary
  • Inadequate
  • The Note

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Junk Removal Business:

Simple is always better

This means a few different things. Your junk removal business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your junk removal business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.