This is a follow up story for White Bullet. If you're interested in reading how they got started, published about 1 year ago, check it out here.
Remind us who you are and what business you started
I am Peter Szyszko, the founder and CEO of White Bullet, which was created in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries. White Bullet offers companies IP risk protection, Brand Safety, and full transparency on their advertising placement and digital supply chains.
We work collaboratively with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps.
Our business comprises IP experts with dedicated technical engineers who specialize in AI, big data models, and predictive machine learning. The team includes highly skilled investigators and data analysts experienced in tackling the trafficking and distribution of pirated and counterfeit goods. With offices in London, New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programs globally.
Despite the fallout of the pandemic over the past year, White Bullet has experienced plenty of progress whilst navigating this new reality. Lockdown has resulted in increased digital content consumption both legitimate and illegitimate. We've seen a marked increase in online piracy meaning White Bullet has been busier than usual as we observe the growth in piracy trends. With a parallel rise in online activity including gambling and gaming along with concerns around brand safety, White Bullet has experienced an increase in leads from prospective clients.
Tell us about what you’ve been up to! Has the business been growing?
As a result of our hard work over the course of a very challenging year, White Bullet has seen fantastic growth, with our revenues increasing by around 40%.
You never know what crisis is around the corner and no one could have anticipated some of the transformations the media industry has been forced to go through. One positive takeaway from the lockdown is how quickly society has been further catapulted into the deeper use of online and mobile technologies.
We have grown our team and had exciting product launches including Piracy Control, our real-time bidding anti-piracy platform which enables piracy risk data to be integrated into real-time ad exchanges so they can block ads from going to pirate websites, and apps.
We can credit some of our business growth to marketing activity too. A newly revamped website has helped improve SEO and provided more clarity around our product offering. We’ve also invested in PR and social media along with data-led marketing. This means using our insights and trend data more smartly to provide useful context for potential clients.
What have been your biggest lessons learned in the last year?
Perhaps the most obvious lesson from the past year has been to always expect the unexpected. You never know what crisis is around the corner and no one could have anticipated some of the transformations the media industry has been forced to go through. One positive takeaway from the lockdown is how quickly society has been further catapulted into the deeper use of online and mobile technologies. The pandemic has accelerated online content consumption, which provides credibility in our business modeling as our offerings were developed to combat the rise in illegitimate content consumption.
Along with many other organizations, White Bullet has adapted well to remote working environments. We’ve reverted to our startup DNA of working from home, and our team is more nimble and agile than ever before. However, despite the successful boom in virtual events and meetings, there has been a noticeable challenge when connecting with potential clients. Without live networking events and the ability to have personal meetings and demos, it can be tricky to get the same personal touch that small businesses often rely upon to develop sales growth.
What’s in the plans for the upcoming year, and the next 5 years?
We have plenty of exciting activities in the works and expect to have a fruitful five-year plan. In the short term, we want to continue giving advertisers access to our anti-piracy tech solutions. With the growth of pirated live streams, particularly in live sports, we expect our technology to be more deeply applied in that environment. We are also excited for our innovative real-time bidding solution to scale up. Over the next 5 years, we will see that extend to in-app ad safety and connected TV as piracy is growing in those ecosystems.
In the long term, we also will continue to develop our work with the online gambling and gaming industry to enhance brand safety for clients that are increasingly subject to regulation. We fully expect to see a future where no legitimate ad is ever served to a pirate publisher; so we remain committed to demonetizing ad-funded piracy.
Where can we go to learn more?
Please do get in touch with the team at White Bullet at any of the following links:
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