9 Youtube Personality Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Become A Youtube Personality

YouTube personalities produce videos on YouTube and post them on their channels. YouTube personalities make money through the following:

Advertising revenue - Ads revenue from the display, overlay, and video ads
Channel Memberships – members earn recurring revenue in exchange for special perks they offer
Merch Shelf – When channel fans browse and purchase official branded merchandise, you showcase it on watch pages.
Super Chat & Super Stickers – Fans pay to get their messages highlighted in chat streams
YouTube Premium Revenue – Get part of a premium subscriber’s subscription fee when fans watch your content.

You can start earning money through either or all of the above options, so long as you meet their YouTube-defined criteria and they are available in your location.

If you want to make money on YouTube, you must apply and be approved for the YouTube Partner Program, which gives creators greater access to YouTube resources and features.

Here are some real life success stories of starting a youtube personality:

1. Rhett & Link YouTube Channel ($30M/year)

How much they make: $30M/year
Current team size:

Rhett And Link Net Worth: Super Rich YouTube Stars Earned $30M In {{ current_year }}

"Rhett and Link, who earned a combined $30 million in 2021, plan to invest $5 million in other YouTubers after their R-rated live stream garnered 70,000 viewers who paid up to $50 per ticket."

About

They started Rhett & Link YouTube Channel over 23 years ago

Revenue

They grew the business to $2.5M/month

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Read by 651 founders

2. MrBeast YouTube Channel ($54M/year)

How much they make: $54M/year
Current team size:

MrBeast Net Worth {{ current_year }}: How MrBeast Gained 90 Million Subscribers

Discover how MrBeast raised $20 million, donated over 100 cars, gave away a private island, and $1 million in one video, all while building and growing his own successful business.

About

They started MrBeast YouTube Channel over 12 years ago

Revenue

They grew the business to $4.5M/month

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Read by 884 founders

Learn more about starting a youtube personality:

Where to start?

-> How much does it cost to start a youtube personality?
-> Pros and cons of a youtube personality

Need inspiration?

-> Examples of established youtube personality
-> Marketing ideas for a youtube personality

Other resources

3. Kashvi Adlakha YouTube Channel ($16M/year)

How much they make: $16M/year
Current team size:

Kashvi Adlakha Has Attracted 4.1 Million Subscribers on YouTube

A YouTuber attracts a whopping 331.82 million views a month, earning an estimated $19.91 million a year.

About

They started Kashvi Adlakha YouTube Channel over 7 years ago

Revenue

They grew the business to $1.33M/month

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Read by 709 founders

4. Rosanna Pansino YouTube Channel ($5M/year)

How much they make: $5M/year
Current team size:

Sweet Success: Rosanna Pansino Reflects On 10 Years On YouTube

This case study shares the story of Rosanna Pansino, a YouTube personality who earns over $5 million every year from her channel which has 13.7 million subscribers, sharing cooking videos that are typically 15-20 minutes long.

About

They started Rosanna Pansino YouTube Channel about 14 years ago

Revenue

They grew the business to $417K/month

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Read by 747 founders

5. Zoella YouTube Channel ($4.57M/year)

How much they make: $4.57M/year
Current team size: 6

Zoe Sugg - From Bedroom Blogger to Entrepreneur

Case study: How Zoella earned over $5 million through YouTube, with almost a billion views and over 10.8 million subscribers, and leveraged her popularity to secure lucrative advertising and television opportunities.

About

They started Zoella YouTube Channel about 15 years ago

Revenue

They grew the business to $381K/month

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Read by 1,037 founders

6. Jon Corres ($120K/year)

How much they make: $120K/year
Current team size: 0

$10k a Month on YouTube - Without Filming or Being on Camera

This case study shows how one savvy YouTube creator earns an impressive $3,200 in advertising revenue from a single, viral video.

About

Jon started Jon Corres over 6 years ago

Revenue

Jon grew the business to $10K/month

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Read by 510 founders

7. Kirsty Partridge Art ($36.7K/year)

How much they make: $36.7K/year
Current team size:

Interview with Kirsty Partridge

This case study details how Kirsty Partridge grew her art YouTube channel to over 1.3M subscribers and 81,296,486 views, and expanded her business by launching an art tutorials website and personalized art course which has taught 21K+ students.

About

They started Kirsty Partridge Art about 9 years ago

Revenue

They grew the business to $3.06K/month

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Read by 1,343 founders