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9 Youtube Personality Success Stories [2023]

9 Youtube Personality Success Stories [2023]
Become A Youtube Personality

YouTube personalities produce videos on YouTube and post them on their channels. YouTube personalities make money through the following:

  • Advertising revenue - Ads revenue from the display, overlay, and video ads
  • Channel Memberships – members earn recurring revenue in exchange for special perks they offer
  • Merch Shelf – When channel fans browse and purchase official branded merchandise, you showcase it on watch pages.
  • Super Chat & Super Stickers – Fans pay to get their messages highlighted in chat streams
  • YouTube Premium Revenue – Get part of a premium subscriber’s subscription fee when fans watch your content.

You can start earning money through either or all of the above options, so long as you meet their YouTube-defined criteria and they are available in your location.

If you want to make money on YouTube, you must apply and be approved for the YouTube Partner Program, which gives creators greater access to YouTube resources and features.

Here are some real life success stories of starting a youtube personality:

Rhett and Link run a comedy-style YouTube channel with 17M subscribers.

Rhett McLaughlin and Charles Lincoln (from Macon, Georgia, U.S.) started Rhett & Link YouTube Channel over 22 years ago.

$2.5M / month

Case Study
  • Rhett and Link ranked fourth on Forbes' list of the top 10 highest-earning YouTubers of 2021
  • They previously hosted an R-rated live stream, which was viewed by 70,000 fans who paid as much as $50 a ticket
  • They plan to invest $5 million in other YouTubers

Getty Images

Read the full story on ibtimes.com ➜

2. MrBeast YouTube Channel ($54M/year)

MrBeast runs YouTube channels with over 100M combined subscribers. MrBeast is also called the "Santa of YouTube". Here's the case study on how he gained 90 million subscribers.

MrBeast (from Wichita, KS, USA) started MrBeast YouTube Channel over 11 years ago.

$4.5M / month

Case Study

Some of the BIGGEST accomplishments of MrBeast:

  • Raised $20 million to plant 20 million trees
  • Donated over 100 cars including Lamborghini
  • Gave away a private island
  • Gave away 1 million dollars in one video and did many more of such crazy stuff


Read the full story on bloggerspassion.com ➜

Learn more about starting a youtube personality:

Where to start?

-> How much does it cost to start a youtube personality?
-> Pros and cons of a youtube personality

Need inspiration?

-> Examples of established youtube personality
-> Marketing ideas for a youtube personality

Other resources

4. Kashvi Adlakha YouTube Channel ($16M/year)

Kashvi Adlakha is a YouTuber with 4.1M subscribers.

Kashvi Adlakha (from New Delhi, Delhi, India) started Kashvi Adlakha YouTube Channel over 6 years ago.

$1.33M / month

Case Study
  • On average, Kashvi Adlakha's YouTube channel attracts 331.82 million views a month, and around 11.06 million views a day.
  • We can estimate that Kashvi Adlakha earns $1.33 million a month, reaching $19.91 million a year.


Read the full story on networthspot.com ➜

5. Rosanna Pansino YouTube Channel ($5M/year)

Rosanna Pansino is an American YouTube personality, baker, actress, and producer who has a net worth of $9 million.

Rosanna Pansino (from Seattle, WA, USA) started Rosanna Pansino YouTube Channel about 13 years ago.

$417K / month
2 founders / employees

Case Study
  • Rosanna Pansino is one of the highest-paid personalities on YouTube.
  • She has 13.7 million subscribers on her YouTube channel.
  • She creates cooking videos which are typically 15-20 minutes long.
  • Every year, she earns over $5 million from her various entertainment endeavors.


Read the full story on forbes.com ➜

6. Zoella YouTube Channel ($4.57M/year)

Zoella is a well-known English beauty and fashion vlogger, who is also a YouTuber and author.

Zoe Elizabeth Sugg (from Lacock, Chippenham, Wiltshire, UK) started Zoella YouTube Channel over 14 years ago.

$381K / month
1 founders / 6 employees

Case Study
  • Zoella has a total net worth of more than $5 million as of January 2021.
  • She earned this fortune by uploading her YouTube videos and has almost a billion views.
  • She has 10.8 millions of subscribers on YouTube.
  • Her popularity made her appear in several advertisements and has also appeared on television.


Read the full story on influencermatchmaker.co.uk ➜

7. Jon Corres ($120K/year)

$18k in 9 months ... from ONE YouTube video? And that's without even filming or putting your face on camera! Jon Corres identifies trending topics on YouTube and produces viral videos to ride that trend. Or at least videos he hopes will hit the algorithm just right. It's a numbers game -- not eve…

Jon Corres (from Las Vegas, Nevada, United States) started Jon Corres over 5 years ago.

$10K / month
1 founders / 0 employees

Case Study
  • Jon Corres finds hot topics on YouTube and creates viral videos to capitalize on them.
  • He makes videos for his audience to share his knowledge of building YouTube channels, earning money online, and digital marketing, and other popular topics.
  • In February, one video received a quick 1 million views, earning Jon $3,200 in advertising revenue.


Read the full article on podcasts.apple.com ➜

8. Kirsty Partridge Art ($36.7K/year)

Kirsty Partridge (from United Downs, Redruth, England, UK) started Kirsty Partridge Art about 8 years ago.

$3.06K / month

Case Study

On Jan 9, 2015, Kirsty Partridge started an art youtube channel. Since then, she's gained over 1.3M subscribers and 81,296,486 views so far.

After she realized the growth potential of her Youtube channel, she launched her website, Kirsty Partridge Art, where she provides art tutorials, drawing guides, online art courses, and more.

Kirtsy also offers a personalized art course through her course Coloured Pencil Academy and to date, she has taught more than 21K+ students who have a deep love for art & drawing.


Read the full article on artismycareer.com ➜

Pat Walls,  Founder of Starter Story
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