Yoga Mat Business

Yoga Mat Business Success Stories [2025]

•

Updated: April 17th, 2025

Are you interested in promoting wellness and sustainability with a tangible product? Consider starting a yoga mat business. In simple terms, this involves designing and selling your own line of yoga mats, catering to both beginners and yoga enthusiasts.

With a growing global emphasis on health and fitness, the market for high-quality, eco-friendly yoga mats is expanding. Your business could stand out by using sustainable materials like natural rubber or cork and by offering unique designs that resonate with yoga practitioners.

Manufacturing involves careful selection of materials and partnering with reliable producers, while effective marketing can be done via social media platforms, yoga influencers, and wellness blogs.

This business idea not only promises a steady demand but also allows you to make a positive impact on the environment. If you’re passionate about yoga and sustainability, this could be your perfect venture.

In this list, you'll find real-world yoga mat business success stories and very profitable examples of starting a yoga mat business that makes money.

1. Deivee ($132K/year)

Darshan M, the founder of Deivee, came up with the idea for his organic sustainable yoga lifestyle brand after realizing that Indian women were uncomfortable with the existing sportswear options in the market. Teaming up with Indian star Milind Soman, they created yoga-inspired clothing, mats, and accessories that catered to the specific needs and sensibilities of Indian women. Despite being a relatively small startup, Deivee achieved impressive revenue growth, scaling from 500,000 INR ($7K) in their first year to 120M INR ($1.6M) in their third year.

How much money it makes: $132K/year
How much did it cost to start: $100K
How many people on the team: 0

How I Started A $11K/Month Yoga-Inspired Clothing, Mats And Accessories Brand

Deivee, the organic sustainable yoga lifestyle brand, grew from making just $7K in their first year to $1.6M in their third year through their flagship products, including a Yoga Kurti, copper water bottles, and organic biodegradable yoga mats, while remaining a low-funded start-up, using micro-influencer marketing and customer feedback to improve their product.

Read this case study

Read by 6,143 founders

2. Yoga Strong ($120K/year)

After retiring from a seven-season professional basketball career and struggling to land job interviews, Jason Deutchman turned a family dinner conversation about making yoga more fun into Yoga Strong, a luxe performance fitness accessory brand now raking in close to $10K monthly sales.

How much money it makes: $120K/year
How much did it cost to start: $20K
How many people on the team: 0

How This Athlete Built A Yoga Brand From Scratch To $120K/Year

Yoga Strong, a performance fitness accessories company, developed the perfect quality yoga mat with "Composite Technology," sourcing materials from over 200 yoga mat tests, and uses limited drops and influencer and affiliate partnerships to attract and retain customers, all while showing close to $10,000 in monthly sales.

Read this case study

Read by 3,416 founders