Business Idea

Become A Yoga Instructor

About

Becoming a yoga instructor requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell yoga instructor, or selling yoga instructor online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to become a yoga instructor ➜

Key stats

market size
$84B
starting costs
$17.6K
gross margin
60%
avg product price
$7227
time to build
8 months
growth
SEO
time investment
Side project
work from home?
Yes

About

Becoming a yoga instructor requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell yoga instructor, or selling yoga instructor online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to become a yoga instructor ➜

Key stats

market size
$84B
starting costs
$17.6K
gross margin
60%
avg product price
$7227

 

time to build
8 months
growth
SEO
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Software Expenses $162 $3,069
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $800
Training & Education Expenses $0 $850
Total Startup Costs $2,532 $32,686

Successful Businesses

Business URL Rank
YOGA ALLIANCE yogaalliance.org #77,838
Yoga With Adriene yogawithadriene.com #118,339
Yoga Trade yogatrade.com #134,960
myYogaTeacher myyogateacher.com #199,679
Online Yoga School onlineyoga.school #243,401
Yoga Basics yogabasics.com #281,875
Seattle Yoga News seattleyoganews.com #308,712
Cosmic Kids Yoga cosmickids.com #393,270
Yoga Teachers College yogateacherscollege.com #420,779
Citizen Yoga Studio citizenyogastudio.com #477,029
All Yoga Training allyogatraining.com #588,677

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a yoga instructor can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a yoga instructor. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With becoming a yoga instructor, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With becoming a yoga instructor, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.