Business Idea

Start A Yoga Instructor

About

Starting a yoga instructor requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell yoga instructor, or selling yoga instructor online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a yoga instructor ➜

Key stats

market size
$84B
starting costs
$17.6K
gross margin
60%
avg product price
$7227
time to build
8 months
work from home?
Yes

About

Starting a yoga instructor requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell yoga instructor, or selling yoga instructor online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a yoga instructor ➜

Key stats

market size
$84B
starting costs
$17.6K
gross margin
60%

 

avg product price
$7227
time to build
8 months
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Software Expenses $150 $3,019
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $800
Training & Education Expenses $0 $850
Total Startup Costs $1,567 $33,619

Successful Businesses

Business URL Rank
YOGA ALLIANCE yogaalliance.org #77,838
Yoga With Adriene yogawithadriene.com #118,339
Yoga Trade yogatrade.com #134,960
Online Yoga School onlineyoga.school #243,401
Yoga Basics yogabasics.com #281,875
Seattle Yoga News seattleyoganews.com #308,712
Yoga Teachers College yogateacherscollege.com #420,779
Cosmic Kids Yoga cosmickids.com #428,721
Citizen Yoga Studio citizenyogastudio.com #477,029
All Yoga Training allyogatraining.com #588,677
BookYogaTeacherTraining bookyogateachertraining.com #670,368

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a yoga instructor can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a yoga instructor. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With becoming a yoga instructor, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With becoming a yoga instructor, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Word of mouth

    The most tried and true way to grow a yoga instructor is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to yoga instructor.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜