Become A Yoga Instructor - Business Ideas

Updated: September 15th, 2022
Become A Yoga Instructor

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The first step to becoming a yoga instructor is obtaining a certification from an instructor-affiliated institution near you. Your next step should be drawing up a business plan considering various projections. Finally, determine whether to open a brick-and-mortar establishment, offer online yoga classes, or a hybrid model.

The option has far more responsibilities for brick-and-mortar establishments, like paying rent and utility expenses. Also, check business-zoning requirements and acquire the required licenses. Proper marketing strategies will help you build clientele fast and grow your business.

Becoming a yoga instructor requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell yoga instructor, or selling yoga instructor online, you can use this page as a guide for everything you'll need to know.

Key Stats

starting costs
$13.5K
gross margin
60%
avg product price
$7227
time to build
240 days
growth
Organic social media
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$66

$700

Software Expenses

$162

$3,069

Advertising & Marketing Costs

$0

$3,000

Training & Education Expenses

$0

$850

Total Startup Costs

$1,202

$26,886

Successful Businesses

Business URL Rank

YOGA ALLIANCE

yogaalliance.org

77,838

Yoga With Adriene

yogawithadriene.com

118,339

Yoga Trade

yogatrade.com

134,960

myYogaTeacher

myyogateacher.com

199,679

Online Yoga School

onlineyoga.school

243,401

Yoga Basics

yogabasics.com

281,875

Seattle Yoga News

seattleyoganews.com

308,712

Cosmic Kids Yoga

cosmickids.com

393,270

Yoga Teachers College

yogateacherscollege.com

420,779

Citizen Yoga Studio

citizenyogastudio.com

477,029

All Yoga Training

allyogatraining.com

588,677

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a yoga instructor can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a yoga instructor. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Work can be repetitive

You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Time commitment

With becoming a yoga instructor, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Difficult to build trust with your customer

With becoming a yoga instructor, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜