7 Wordpress Theme Success Stories [2023]

7 Wordpress Theme Success Stories [2023]
Create A Wordpress Theme

Here are some real life success stories of starting a wordpress theme:

1. UPQODE ($1.8M/year)

Nicolae Pasecinic (from Nashville, Tennessee, USA) started UPQODE about 7 years ago.

$150K / month
1 founders / 25 employees

Case Study

My name is Nick and I’m the founder of Qoders Family. Qoders Family is a family of different services & products all dealing with different aspects of website building.

Other than that we have multiple free WordPress Plugins that have been downloaded more than a few hundred thousand times, and a coffee blog, which is my current passion project. What can I say? I love drinking coffee!


2. Zion Builder ($240K/year)

Balasa Sorin Stefan (from Bucharest, Romania) started Zion Builder about 11 years ago.

$20K / month
2 founders / 6 employees

Case Study

Hi guys, my name is Stefan and I am one of the founders of Hogash and ZionBuilder. I started the company back in 2012 when I first entered the Joomla and WordPress template/plugins business.

This decision seemed like the right decision for us as after we launched it, we got great feedback from our customers and we are confident that with time, it will be the go-to tool for most website creators since it has a strong base and we are constantly improving the product and it gets better and better with each update.


Learn more about starting a wordpress theme:

Where to start?

-> How much does it cost to start a wordpress theme?
-> Pros and cons of a wordpress theme

Need inspiration?

-> Examples of established wordpress theme
-> Marketing ideas for a wordpress theme

Other resources

4. Wordpress

Open source software which you can use to easily create a beautiful website, blog, or app.

  • Website traffic: 22.5M/month
  • Business rank: #478

Check out their full website ➜

5. WP Engine

WP Engine provides managed WordPress hosting for mission critical sites around the world. Amazing support, enterprise class, & optimized for WordPress.

  • Estimated revenue: $18.9M/month
  • Website traffic: 5.96M/month
  • Business rank: #3K

Check out their full website ➜

6. elegant

WordPress Themes with Visual Drag & Drop Technology that empower a community of 701,600 customers. Home of Divi, the ultimate Visual Page Builder and Theme.

  • Website traffic: 2.6M/month
  • Business rank: #3.58K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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