Business Idea

Start A Whiskey Tasting Business

About

Starting a whiskey tasting business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell whiskey tasting , or selling whiskey tasting online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a whiskey tasting business ➜

Key stats

market size
$1.67T
starting costs
$24.5K
gross margin
43%
avg product price
$30
time to build
9 months

About

Starting a whiskey tasting business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell whiskey tasting , or selling whiskey tasting online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a whiskey tasting business ➜

Key stats

market size
$1.67T
starting costs
$24.5K
gross margin
43%

 

avg product price
$30
time to build
9 months

Startup Costs

Min Startup Costs Max Startup Costs
Equipment & Supply Expenses $550 $6,500
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $75 $9,636
Software Expenses $0 $425
Website Costs $17 $275
Other Expenses $0 $300
Total Startup Costs $992 $48,036

Successful Businesses

Business URL Rank
Buffalo Trace Distillery buffalotracedistillery.com #170,777
Bounty Hunter Rare Wine & Spirits bountyhunterwine.com #304,598
Sip Whiskey sipwhiskey.com #369,630
Watershed watersheddistillery.com #378,196
Heritage Distilling heritagedistilling.com #421,761
Cutwater Spirits cutwaterspirits.com #493,300
WhiskyIntelligence.com whiskyintelligence.com #714,063
Westward Whiskey westwardwhiskey.com #874,403
The Whisky Shop whiskyshopusa.com #1,163,590
Wyoming Whiskey wyomingwhiskey.com #1,225,760
Cask caskstore.com #1,241,296

Pros & Cons

Pros Description
Rewarding work Starting a whiskey tasting business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a whiskey tasting business. This could be the start of an incredible business opportunity!
Daily physical activity Whiskey Tasting Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
Amazing perks and discounts Working in the whiskey tasting business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
You are your own boss! With starting a whiskey tasting business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Local Community One of the best parts of starting a whiskey tasting business is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.
Cons Description
Crowded Space Competition is high when it comes to your whiskey tasting business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your whiskey tasting business are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the whiskey tasting business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a whiskey tasting business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a whiskey tasting business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Partnerships

    Starting a business is all about building relationships and becoming an integral part of your community.

    Many entrepreneurs make the mistake of thinking they can do everything on their own. In reality, other businesses (even your competition) and members of your community can be a huge piece of your growth strategy.

    When forming any type of partnership, a lot of energy and time can go into this.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to whiskey tasting business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜