Become A Wellness Coach - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
A health and wellness coach is a supportive guide who helps clients set health goals such as weight loss, improved energy levels, stress management, etc.
Health and wellness coaching is becoming popular. Therefore, if you consider yourself an expert in health and wellness, starting your health and wellness coaching business can be a significant business venture.
Some business ideas and opportunities for wellness coaching include:
- Corporate wellness coach
- Yoga teacher
- Personal trainer
- Nutritional therapist
- Herbalist
- Weight loss coach
The route you choose as a wellness coach depends on your ultimate career goals, your budget, and the amount of time you intend to commit to a health coaching program.
Becoming a wellness coach requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell health and wellness coaching, or selling health and wellness coaching online, you can use this page as a guide for everything you'll need to know.
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$5,600 |
$20,400 |
|
Equipment & Supply Expenses |
$66 |
$700 |
|
Software Expenses |
$162 |
$3,094 |
|
Advertising & Marketing Costs |
$75 |
$3,036 |
|
Training & Education Expenses |
$0 |
$850 |
|
Specific Industry Expenses |
$399 |
$799 |
|
Total Startup Costs |
$6,676 |
$43,446 |
Case Studies
•
$15K/mo
•
$100/mo
•
$10K/mo
•
$3K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Vida Health |
vida.com |
119,116 |
|
|
Yoga Trade |
yogatrade.com |
134,960 |
|
|
THE WELL |
the-well.com |
257,935 |
|
|
Coach Accountable |
coachaccountable.com |
258,190 |
|
|
Wellness Coach |
wellnesscoach.live |
530,940 |
|
|
Weljii |
weljii.com |
724,674 |
|
|
wellcoaches |
wellcoachesschool.com |
936,795 |
|
|
Wellness Coaches |
wellnesscoachesusa.com |
1,160,398 |
|
|
Brand New Me Wellness Coaching Programs |
lawrtw.com |
1,306,910 |
|
|
TaskHuman |
taskhuman.com |
1,358,163 |
|
|
Jolene Hart |
jolenehart.com |
1,454,269 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Little startup costs required |
The cost to start a wellness coach costs significantly less money than most businesses, ranging anywhere from 62 to 43,446. |
|
Rewarding work |
Starting a wellness coach can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
|
Meaningful business connections |
You never know who you will meet as a wellness coach. This could be the start of an incredible business opportunity! |
|
Pick & choose the clients you work with |
Wellness Coaches have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients! |
|
Gain exposure and experience |
This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you! |
| Cons | Description |
|---|---|
|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
|
Low margins |
The gross margins for your wellness coach are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability. |
|
Difficult to build trust with your customer |
With becoming a wellness coach, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business. |
|
Impatient customers |
You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service. |
|
Be prepared to get out of your comfort zone! |
Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go! |
|
More of a challenge to run your business from home! |
Running your business from the comfort of your own home is a big appeal for many entrepreneurs. With a wellness coach, you are more likely to run your business out of your office or storefront space. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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