Business Idea

Start A Health And Wellness Coaching Business

About

Starting a health and wellness coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell health and wellness coaching, or selling health and wellness coaching online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a health and wellness coaching business ➜

Key stats

market size
$32.5B
revenue (monthly)
$5.7K
starting costs
$28.5K
gross margin
20%
avg product price
$200
time to build
12 months
growth
Advertising on social media
business model
E-Commerce
time investment
Side project

About

Starting a health and wellness coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell health and wellness coaching, or selling health and wellness coaching online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a health and wellness coaching business ➜

Key stats

market size
$32.5B
revenue (monthly)
$5.7K
starting costs
$28.5K
gross margin
20%
avg product price
$200

 

time to build
12 months
growth
Advertising on social media
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $40 $2,350
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $3,036
Training & Education Expenses $0 $850
Other Expenses $0 $500
Specific Industry Expenses $399 $799
Total Startup Costs $7,058 $49,029

Successful Businesses

Business URL Rank
Vida Health vida.com #119,116
THE WELL the-well.com #257,935
Coach Accountable coachaccountable.com #258,190
Wellness Coach wellnesscoach.live #530,940
Weljii weljii.com #724,674
wellcoaches wellcoachesschool.com #936,795
Wellness Coaches wellnesscoachesusa.com #1,160,398
Brand New Me Wellness Coaching Programs lawrtw.com #1,306,910
TaskHuman taskhuman.com #1,358,163
Jolene Hart jolenehart.com #1,454,269
Natural Wellness Academy naturalwellnessacademy.org #1,455,720

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Little startup costs required The cost to start a health and wellness coaching business costs significantly less money than most businesses, ranging anywhere from 7,058 to 49,029.
Rewarding work Starting a health and wellness coaching business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a health and wellness coaching business. This could be the start of an incredible business opportunity!
Pick & choose the clients you work with Health And Wellness Coaching Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your health and wellness coaching business are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
Difficult to build trust with your customer With starting a health and wellness coaching business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.
Be prepared to get out of your comfort zone! Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go!
More of a challenge to run your business from home! Running your business from the comfort of your own home is a big appeal for many entrepreneurs. With a health and wellness coaching business, you are more likely to run your business out of your office or storefront space.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.