Business Idea

Start A Health And Wellness Coaching Business

About

Starting a health and wellness coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell health and wellness coaching, or selling health and wellness coaching online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a health and wellness coaching business ➜

Key stats

market size
$32.5B
revenue (monthly)
$8.5K
starting costs
$28.5K
gross margin
20%
avg product price
$200
time to build
12 months
growth
SEO
business model
Brick & Mortar
time investment
Side project

About

Starting a health and wellness coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell health and wellness coaching, or selling health and wellness coaching online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a health and wellness coaching business ➜

Key stats

market size
$32.5B
revenue (monthly)
$8.5K
starting costs
$28.5K
gross margin
20%
avg product price
$200

 

time to build
12 months
growth
SEO
business model
Brick & Mortar
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $3,036
Training & Education Expenses $0 $850
Other Expenses $0 $500
Specific Industry Expenses $399 $799
Total Startup Costs $7,041 $49,879

Successful Businesses

Business URL Rank
Vida Health vida.com #119,116
Health and Wellness the-well.com #257,935
Coach Accountable coachaccountable.com #258,190
Wellness Coach wellnesscoach.live #530,940
wellcoaches wellcoachesschool.com #936,795
unknown victoriaalbina.com #1,045,368
Health and Wellness Coach Certification weljii.com #1,098,867
unknown taskhuman.com #1,275,663
MMHW mmhwpsych.com #1,836,526
Reset Learning Studio resetnyc.com #1,863,216
Wellness Retreat Recovery wellnessretreatrecovery.com #2,088,898

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Little startup costs required The cost to start a health and wellness coaching business costs significantly less money than most businesses, ranging anywhere from 7,041 to 49,879.
Rewarding work Starting a health and wellness coaching business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet or get to work with for your health and wellness coaching business. This could be the start of an incredible business opportunity!
Pick & choose the clients you work with Health And Wellness Coaching Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your health and wellness coaching business are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
Difficult to build trust with your customer With a health and wellness coaching business and any online business, there is little physical interaction, which means it can be a lot more difficult to establish trust and clout with your customers. You'll need to go the extra mile with your customer to grab their attention as soon as they reach your site + assure them that your brand is legit and trustworthy.
Impatient customers Your health and wellness coaching business may offer an engaging user experience for your customer, but it's important to note that customers expect a lot when it comes to your product, and are more likely to become impatient with you and your product if there are any bugs or equipment breakdowns.
Be prepared to get out of your comfort zone! Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go!
More of a challenge to run your business from home! Running your business from the comfort of your own home is a big appeal for many entrepreneurs. With a health and wellness coaching business, you are more likely to run your business out of your office or storefront space.

Marketing Ideas

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process. Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    The most tried and true way to grow a health and wellness coaching business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to health and wellness coaching business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜