7 Two Sided Marketplace Success Stories [2024]

Updated: November 19th, 2023
Start A Two Sided Marketplace

Here are some real life success stories of starting a two sided marketplace:

1. Afluencer ($24K/year)

Brett Owens, the Founder and Chief Matchmaker at Afluencer, came up with the idea for his business while working on his previous company, LeadDyno. Many prospective LeadDyno customers expressed a need for influencers, which led Owens to start Afluencer and create a two-sided marketplace that connects brands with influencers. Since its launch, Afluencer has seen significant growth, with a 10% monthly increase in influencer and brand users, and a revenue growth of 100% year over year.

How much they make: $24K/year
How much did it cost to start: $500K
Current team size: 0

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I Created A Two-Sided Marketplace That Helps Brands Find Influencers

Afluencer is a two-sided marketplace that connects brands with influencers and helps influencers, creators, and ambassadors find paid gigs, with 6,500+ active influencer users and 1,000+ brand users yielding 100% YoY revenue growth.

About
Brett started Afluencer about 3 years ago
Revenue
Brett grew the business to $2K/month
Costs
It cost Brett $500000 to start the business
Read by 3,281 founders

2. Closing Credits ($600K/year)

Buford Taylor, founder of Closing Credits, came up with the idea for his education marketplace for creators after realizing there was a lack of support and resources for amateur creators to level up their skills. With experience in the creator space and the success of his previous ventures, Taylor launched Closing Credits, which has already crossed the $500k revenue mark within 11 months.

How much they make: $600K/year
How much did it cost to start: $0
Current team size: 0

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How I Left My $500M Company To Start A $50K/Month Education Marketplace

Closing Credits is an education marketplace for creators, generating $500k in revenue within 11 months and launched to Buford Taylor's active audience of 600k people.

About
Buford started Closing Credits over 2 years ago
Revenue
Buford grew the business to $50K/month
Read by 3,697 founders

So... can you actually make money with a two sided marketplace?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Vettted ($1.2K/year)

In a video interview, Vasco explains that he came up with the idea for Vettted after working in the freelance marketplace industry since 2016. He noticed several issues with existing marketplaces, such as lack of transparency, high fees, and low-quality services. Inspired to create a better platform, Vasco decided to focus on digital marketing and provide a place where freelancers can keep 100% of their earnings.

How much they make: $1.2K/year
How much did it cost to start: $20K
Current team size: 0

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We Launched & Validated Our Startup With Only $20K

Vettted, a marketplace for pre-vetted marketers to outsource digital marketing efforts, has launched and has over 65 sellers and 287 users so far, with the goal of providing a platform for talent to keep 100% of their earnings.

About
Vasco started Vettted about 3 years ago
Revenue
Vasco grew the business to $100/month
Costs
It cost Vasco $20000 to start the business
Read by 3,516 founders

4. Merrative ($24K/year)

Harshala Chavan, the founder of Merrative, came up with the idea for her business after noticing a lack of dedicated spaces for people to discuss literature. After attending a book club meetup, where she had a great discussion with others who had read the same book, she wondered if she could bring this experience online at scale. She validated her concept through participating in BPlans and growing her Instagram page, which eventually led to the launch of Merrative as a community-led marketplace for publishing talent.

How much they make: $24K/year
How much did it cost to start: $100
Current team size: 0

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How I Bootstrapped A $2K/Month Online Community To Discuss Literature

Merrative, a community-driven marketplace for publishing talent, generates an average of $1,500 per month in marketplace transactions from their 5,000+ strong community of readers, writers, journalists, and scholars.

About
Harshala started Merrative almost 4 years ago
Revenue
Harshala grew the business to $2K/month
Costs
It cost Harshala $100 to start the business
Read by 3,268 founders

So... can you actually make money with a two sided marketplace?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now