5 Toys Store Success Stories [2024]

Updated: July 24th, 2023
Start A Toys Store

Starting a toy store can be a fun and rewarding business opportunity for anyone looking to tap into the lucrative toy industry. The business involves sourcing and selling a wide range of toys and games for children of all ages. This could include everything from classic board games and dolls to the latest electronic gadgets and tech toys.

To start a toy store, you will need to do market research to identify what toys are prevalent in your area and what age groups you will target.

You will also need to secure a physical location for your store, whether a standalone shop or a space within a shopping mall. You will also need to stock your store with a wide range of products and decide on a pricing strategy to attract customers while allowing you to profit.

Running a toy store involves a lot of customer interaction, so excellent customer service skills are necessary. You will also need good business management skills to handle inventory, pricing, and sales.

Marketing your store through social media and local advertising can also help bring in customers and drive sales.

Starting a toy store can be a fun and rewarding business opportunity for anyone with a passion for toys and a desire to bring joy to children. With the proper planning and execution, you can turn your toy store into a thriving business.

Here are some real life success stories of starting a toys store:

Learn more about starting a toys store:

Where to start?

-> How much does it cost to start a toys store?
-> Pros and cons of a toys store

Need inspiration?

-> Examples of established toys store

Other resources

3. RobotShop

Where they're located: Minneapolis, Minnesota, USA
Website traffic: 750K/month

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4. Toys R Us Australia

Toys R Us believes that good toys enable children to develop their imagination, collaborate, problems solving, curiosity, or simply express themselves spontaneously. They relaunched in 2019, as a new company, to bring play back into the lives of children of all ages.

Website traffic: 290K/month

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5. Mr Toys Toyworld

Australia’s #1 Toys and LEGO Store is Mr Toys Toyworld! Afterpay and Zip accepted. Huge range of LEGO, Nerf, Beanie Boos, Games, L.O.L. Surprise! as well as Vuly Trampolines and Radio Control

Website traffic: 340K/month

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