Start A Toys Store - Business Ideas

Pat Walls

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Updated: September 15th, 2022

Start A Toys Store

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting a toy store can be a fun and rewarding business opportunity for anyone looking to tap into the lucrative toy industry. The business involves sourcing and selling a wide range of toys and games for children of all ages. This could include everything from classic board games and dolls to the latest electronic gadgets and tech toys.

To start a toy store, you will need to do market research to identify what toys are prevalent in your area and what age groups you will target.

You will also need to secure a physical location for your store, whether a standalone shop or a space within a shopping mall. You will also need to stock your store with a wide range of products and decide on a pricing strategy to attract customers while allowing you to profit.

Running a toy store involves a lot of customer interaction, so excellent customer service skills are necessary. You will also need good business management skills to handle inventory, pricing, and sales.

Marketing your store through social media and local advertising can also help bring in customers and drive sales.

Starting a toy store can be a fun and rewarding business opportunity for anyone with a passion for toys and a desire to bring joy to children. With the proper planning and execution, you can turn your toy store into a thriving business.

Starting a toys store requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell toys, or selling toys online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$48.2B

starting costs

$18.9K

gross margin

43%

time to build

270 days

growth

Organic social media

business model

Subscriptions

time investment

Full time

Startup Costs

	Min Startup Costs	Max Startup Costs
Equipment & Supply Expenses	$66	$1,200
Retail Business Expenses	$1,250	$11,650
Inventory Expenses	$350	$14,750
Advertising & Marketing Costs	$75	$9,636
Software Expenses	$0	$425
Website Costs	$13	$215
Total Startup Costs	$1,754	$37,876

See all startup costs ➜

Successful Businesses

Business	URL	Rank
RobotShop	robotshop.com	14,256
Toys R Us Australia	toysrus.com.au	198,244
Mr Toys Toyworld	mrtoys.com.au	268,759
SuperHero Toy Store	superherotoystore.com	315,802
Toyworld	toyworld.com.au	366,425
Toy Kingdom	toykingdom.co.za	430,755
The Toy Store	thetoystore.com	455,407
Outback Toys	outbacktoystore.com	742,296
Online Toys Australia	onlinetoys.com.au	894,255
Discovery Toys	discoverytoys.net	905,037
Dibsies Personalization Station	dibsies.com	921,682

See all businesses ➜

Pros & Cons

Pros	Description
Rewarding work	Starting a toys store can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections	You never know who you will meet as a toys store. This could be the start of an incredible business opportunity!
Daily physical activity	Toys Store's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
Amazing perks and discounts	Working in the toys store comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
You are your own boss!	With starting a toys store, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Local Community	One of the best parts of starting a toys store is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your toys store, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier	Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees	If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins	The gross margins for your toys store are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover	In the toys store, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes	As a toys store, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

See all cons ➜

Key Stats

Startup Costs

Successful Businesses

14,256

198,244

268,759

315,802

366,425

430,755

455,407

742,296

894,255

905,037

921,682

Pros & Cons