11 Tourism Business Success Stories [2024]
Here are some real life success stories of starting a tourism business:
1. TourScanner ($720K/year)
Simone Semprini, CEO and Co-Founder of TourScanner, came up with the idea for the business while traveling in Brazil and struggling to find activities and tours online. Seeing the opportunity in the growing market for online tours and activities, he developed the concept, connected with co-founders Guillaume Picard and Joseph Dimucci, and launched TourScanner as the first meta-search engine for tours and activities. Despite the challenges of the COVID-19 pandemic, TourScanner has recovered and is now performing better than ever, with a monthly net revenue of $60k and plans to reach $1M ARR in 2022.
How much they make: $720K/year
How much did it cost to start: $5K
Current team size: 5
TourScanner, a meta-search engine for tours and activities, achieved monthly net revenue of $60k and plans to reach $1M ARR in 2022, utilizing a lightweight business model based on affiliate programs that earned a commission from referrals sent to major travel companies like Viator, GetYourGuide, Musement, and Groupon.
2. Let’s Buy an Island ($300K/year)
Marshall Mayer, Gareth Johnson, and Jodie Joyce came up with the idea for Let's Buy an Island after a few drinks and a conversation about owning a private island. They reached out to friends and family, created a website, and convinced over 140 people to invest in their dream. They were able to buy an island in Belize and are now in the process of developing it into a boutique resort.
How much they make: $300K/year
How much did it cost to start: $500K
Current team size: 7
A group of founding partners have crowdfunded enough money to purchase a private island in Belize, which will soon develop into a boutique resort and is expected to open in 2023, following a successful launch through social media and press releases.
So... can you actually make money with a tourism business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. PubClub.com ($24K/year)
Kevin Wilkerson came up with the idea for PubClub.com while in Amsterdam with a friend, realizing the importance of knowing not just where to go in a city, but when to be there. He started the lifestyle website to provide information on travel, nightlife, food and drink, festivals, and sports, and has since expanded it to generate approximately $2,000 a month from advertising with around 25k users per month. Through his background in journalism and PR, he has been able to publish quality content and attract partnerships with tourism boards.
How much they make: $24K/year
Current team size: 1
PubClub.com, a lifestyle website with information on travel, nightlife, food and drink, festivals, and sports around the world, generates approximately $2,000 a month from advertising and has approximately 25k users/month to its website, with founder Kevin Wilkerson starting the company in order to provide a unique concept for a tourism guide site.
4. Trip Hacks DC ($18K/year)
How much they make: $18K/year
Current team size: 1
A tour guide and founder uses YouTube to make $1,500 per month and gain 26k followers for his private tour business, ranked #9 on Tripadvisor in a competitive market.
So... can you actually make money with a tourism business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. ToursByLocals ($97.3M/year)
How much they make: $97.3M/year
Current team size: 290
ToursByLocals offers customized private tours in over 190 countries with 1700 handpicked tour guides, serving more than 220,000 customers worldwide.
6. Intrepid Travel ($520M/year)
How much they make: $520M/year
Current team size: 1260
Intrepid Travel is the biggest adventure tour operator that generates $43 million in annual revenue, offering more than 1,150 sustainable and experience-rich trips worldwide and, since 2002, raising over AUD 12 million for 135 charities worldwide through The Intrepid Foundation.
So... can you actually make money with a tourism business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Gifted Travel Network ($500K/year)
How much they make: $500K/year
How much did it cost to start: $100K
Current team size: 22
Gifted Travel Network generated $30 million in sales from travel reservations made using their credentials in 2019, promoting travel entrepreneurship through offering professional development programs, exemplary service and a supportive community.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
