4 Sustainable Clothing Line Success Stories [2022]

4 Sustainable Clothing Line Success Stories [2022]
Start A Sustainable Clothing Line

Starting a sustainable clothing company can seem like a daunting task, but with the right skills and resources in place, it doesn't have to be. And thanks to more and more technologies becoming available there is a greater chance of success than has ever been had before.

The sustainable clothing market shrunk from $6.35B in 2019 to $6.14B in 2020 due to the COVID-19 pandemic and its adverse economic impact. But the sustainable clothing market size will keep growing in the coming years, Experts predict it will reach $8.25B by 2023.

Here are some real life success stories of starting a sustainable clothing line:

1. Minimalism Brand ($216K/year)

Pepe Martín García (from Madrid, Community of Madrid, Spain) started Minimalism Brand almost 5 years ago.

$18K / month
2 founders / 3 employees
Madrid, Community of Madrid, Spain

Case Study

Hi, my name is Pepe Martín I´m the co-founder of Minimalismbrand. We started our business two years ago. We are two founders.


2. IndieGetup ($96K/year)

Brandon Dendas (from Denver, Colorado, USA) started IndieGetup about 5 years ago.

$8K / month
2 founders / 0 employees
Denver, Colorado, USA

Case Study

My name is Brandon Dendas. I'm the co-founder of IndieGetup. IndieGetup is a fashion discovery platform that allows people to shop and discover clothing brands & products by a curated list of lifestyle and location-based categories.

We are now generating $5,000/mo. in revenue through sponsored content, giveaway promotions, B2C & B2B affiliate sales.


3. Hippy Feet ($720K/year)

Michael Mader (from Minneapolis, Minnesota, USA) started Hippy Feet about 6 years ago.

$60K / month
2 founders / 4 employees

Case Study

Hippy Feet is a Minneapolis-based sock and apparel company dedicated to supporting the homeless community. Each product sold allows Hippy Feet to provide transitional employment to young people ages 16-24 who are experiencing homelessness.


4. Faerie's Dance ($204K/year)

Adrienne Catone (from Happy Valley, OR) started Faerie's Dance about 17 years ago.

$17K / month
1 founders / 2 employees

Case Study

Hey everyone, my name is Adrienne, and I’m the founder and current CEO of Faerie’s Dance, Inc. We’re a sustainable fashion company that focuses on ethically produced, eco-friendly clothing, lingerie, jewelry, and accessories.

The business currently supports me and my husband with an adjusted gross income (AGI) ranging between $65k - $75k per year over the last few years.


Pat Walls,  Founder of Starter Story
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