Allbirds

From Bootstrapped Idea to $600M Shoe Brand: The Allbirds Story

February 22nd, 2025

Founded By
Tim Brown
Monthly Revenue
$20M
Founders
2
Profitable
Yes
Year Started
2016
Customer
B2B & B2C

Who is Tim Brown?

Allbirds was founded by Tim Brown and Joey Zwillinger. Tim Brown, originally from New Zealand, was a professional soccer player and had a design education from Dartmouth, and he started exploring the idea of making footwear from Merino wool during his sports career. Joey Zwillinger, a San Francisco native with a background in biotech and renewable materials from his time at TerraVia, joined Brown to create Allbirds, focusing on sustainable fashion and innovative materials.

What problem does Allbirds solve?

Allbirds makes comfortable, eco-friendly shoes that address the discomfort of traditional footwear and environmental concerns of wasteful production. Customers who value comfort and sustainability choose Allbirds because they offer a simple design and use innovative materials like Merino wool and sugarcane, aligning their style choices with environmental responsibility without compromising on quality or comfort.

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How did Tim come up with the idea for Allbirds?

Tim Brown's interest in shoes began during his career as a professional soccer player in New Zealand, where he observed the excessive use of plastic in footwear design and a lack of simplicity. Growing up in New Zealand, not as an environmentalist but with a natural...

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