Allbirds

From Bootstrapped Idea to $600M Shoe Brand: The Allbirds Story

February 22nd, 2025

Founded By
Tim Brown
Monthly Revenue
$20M
Starting Costs
$120K
Days To Build
60
Founders
2
Profitable
Yes
Days To Build
60
Year Started
2016
Customer
B2B & B2C

Who is Tim Brown?

Allbirds was founded by Tim Brown and Joey Zwillinger. Tim Brown, originally from New Zealand, was a professional soccer player and had a design education from Dartmouth, and he started exploring the idea of making footwear from Merino wool during his sports career. Joey Zwillinger, a San Francisco native with a background in biotech and renewable materials from his time at TerraVia, joined Brown to create Allbirds, focusing on sustainable fashion and innovative materials.

What problem does Allbirds solve?

Allbirds makes comfortable, eco-friendly shoes that address the discomfort of traditional footwear and environmental concerns of wasteful production. Customers who value comfort and sustainability choose Allbirds because they offer a simple design and use innovative materials like Merino wool and sugarcane, aligning their style choices with environmental responsibility without compromising on quality or comfort.

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