6 Sports Skills Coaching Business Success Stories [2024]

Updated: November 1st, 2023
Start A Sports Skills Coaching Business

Unleash your passion for sports and help others excel in their favorite games by starting a sports skills coaching business. Partnering with individuals, schools, or sports clubs, you can offer personalized training to help athletes improve their performance and achieve their sports goals.

Your deep understanding of the game, strategic insight, and ability to break down complex techniques will be invaluable. No two days will be the same as you're constantly tweaking training plans, responding to individual progress, and witnessing the exciting growth of your athletes.

Expand the scope of your sessions beyond just skill development. Include fitness, nutrition, and psychological strength training. Your enterprise could become the guiding light athletes need to reach the next level of their career. Wrap your life around the exhilarating world of sports and inspire others with your passion and expertise.

Here are some real life success stories of starting a sports skills coaching business:

1. Athlo agncy ($192K/year)

Jay Fuller, along with co-founders Aly and Isaac Nauta, came up with the idea for athlo agncy after a mom reached out to Jay about helping her daughter with NIL opportunities. With Aly's expertise in personal branding and Isaac's experience as a former college athlete, they saw a gap in the market and decided to create a personal branding startup specifically for college athletes navigating the NIL landscape. Through grassroots marketing, strategic partnerships, and cold outreach, they have been able to gain traction and attract potential customers before their official launch.

How much they make: $192K/year
Current team size: 0


On Starting A Business Helping Student Athletes Monetize Their Personal Brand

Athlo agncy co-founder Jay Fuller shares the story of how the personal branding startup for college athletes navigating NIL (Name, Image, and Likeness) was able to generate brand awareness through strategic partnerships and grassroots marketing initiatives, securing athlo ambassadors, event participation, and on-campus workshops with two different universities in pre-launch mode.

Jay grew the business to $16K/month
Read by 1,781 founders

Learn more about starting a sports skills coaching business:

Where to start?

-> How much does it cost to start a sports skills coaching business?
-> Pros and cons of a sports skills coaching business

Need inspiration?

-> Examples of established sports skills coaching business

Other resources

4. human-kinetics

Website traffic: 610K/month


5. Vocational Education and Apprenticeships

Explore City & Guilds- the global leader in skills development & apprenticeship schemes with 2 million learners working on diverse qualifications every year.

Website traffic: 380K/month

6. TeachPE.com

The Number One for Physical Education and Sport: GCSE, A Level, K12 and BTEC - knowledge and interactive quizzes, plus sports coaching tips and drills

Website traffic: 130K/month