Sports Skills Coaching Business

2 Sports Skills Coaching Business Success Stories [2024]

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Updated: July 23rd, 2024

Unleash your passion for sports and help others excel in their favorite games by starting a sports skills coaching business. Partnering with individuals, schools, or sports clubs, you can offer personalized training to help athletes improve their performance and achieve their sports goals.

Your deep understanding of the game, strategic insight, and ability to break down complex techniques will be invaluable. No two days will be the same as you're constantly tweaking training plans, responding to individual progress, and witnessing the exciting growth of your athletes.

Expand the scope of your sessions beyond just skill development. Include fitness, nutrition, and psychological strength training. Your enterprise could become the guiding light athletes need to reach the next level of their career. Wrap your life around the exhilarating world of sports and inspire others with your passion and expertise.

In this list, you'll find real-world sports skills coaching business success stories and very profitable examples of starting a sports skills coaching business that makes money.

1. Athlo agncy ($192K/year)

Jay Fuller, along with co-founders Aly and Isaac Nauta, came up with the idea for athlo agncy after a mom reached out to Jay about helping her daughter with NIL opportunities. With Aly's expertise in personal branding and Isaac's experience as a former college athlete, they saw a gap in the market and decided to create a personal branding startup specifically for college athletes navigating the NIL landscape. Through grassroots marketing, strategic partnerships, and cold outreach, they have been able to gain traction and attract potential customers before their official launch.

How much money it makes: $192K/year
How many people on the team: 0

On Starting A Business Helping Student Athletes Monetize Their Personal Brand

Athlo agncy co-founder Jay Fuller shares the story of how the personal branding startup for college athletes navigating NIL (Name, Image, and Likeness) was able to generate brand awareness through strategic partnerships and grassroots marketing initiatives, securing athlo ambassadors, event participation, and on-campus workshops with two different universities in pre-launch mode.

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2. Live Tourney ($36K/year)

During COVID lockdowns, Matt Robinson, a 29-year-old software engineer obsessed with golf, saw the need for a simpler, more affordable tournament management tool when his home course's head pro mentioned issues with existing options. This led him to create Live Tourney, now rapidly growing with $18K in revenue in January 2024 alone.

How much money it makes: $36K/year
How much did it cost to start: $250
How many people on the team: 1

My Golf App Side Project Makes $36K/Year

Golf course software startup Live Tourney saw $18k in revenue, with $3k MRR after launching in 2023, focusing on a simple web-based live leaderboard solution for golf events and targeting customer growth through cold calls and innovative recruitment strategies.

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