Start A Sports Promotion Business - Business Ideas
A sports promotion business uses sporting marketing strategies to popularize sporting activities and appeal to the target audience. The sports promotion businesses may focus on marketing:
- Sporting activities
- Sports businesses
- Individual athletes
- Stadium and sports facilities
To start a sports promotion business, choose a niche, define the target audience and create a website. Then, create appealing marketing content and post it on your website. Launch a social media marketing campaign to expand the reach and accelerate results.
Starting a sports promotion business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell sports promotion services, or selling sports promotion services online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a sports promotion business ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Training & Education Expenses |
$0 |
$1,000 |
|
Software Expenses |
$0 |
$594 |
|
Advertising & Marketing Costs |
$0 |
$2,750 |
|
Website Costs |
$13 |
$215 |
|
Specific Industry Expenses |
$0 |
$100 |
|
Total Startup Costs |
$13 |
$11,659 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
William Hill |
williamhill.com |
19,314 |
|
|
Sports Business Daily |
sportsbusinessdaily.com |
37,037 |
|
|
SportsClips |
sportclips.com |
86,869 |
|
|
ePromos |
epromos.com |
113,841 |
|
|
Sports Management Worldwide |
sportsmanagementworldwide.com |
397,961 |
|
|
SBLA |
nationalsbla.com |
438,635 |
|
|
Mayweather Promotions |
mayweatherpromotions.com |
748,108 |
|
|
Empire Promotional Products |
empirepromos.com |
850,907 |
|
|
Latitude Sports Marketing |
latitudesportsmarketing.com |
1,162,614 |
|
|
Sports Business Journal |
sportsbusinessjournal.com |
1,346,344 |
|
|
Home |
cmdagency.com |
1,408,330 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Little startup costs required |
The cost to start a sports promotion business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659. |
|
Rewarding work |
Starting a sports promotion business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
|
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
|
Traffic to your website |
A sports promotion business gives people a reason to visit your website and to keep coming back to you! |
| Cons | Description |
|---|---|
|
Crowded Space |
Competition is high when it comes to your sports promotion business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
|
Constant maintenance of publication |
You may find yourself constantly needing to update your sports promotion business in order to stay relevant for your audience and for those searching on google. |
|
Lack of benefits |
With a sports promotion business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming. |
|
Isolation |
Often times, as a sports promotion business, you typically work alone and do not have much face-to-face interaction with other team members. |
|
Taxes |
As a sports promotion business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
|
No safety net |
Typically, as a sports promotion business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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